-
2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?
Seeking learnings from the very tough year of 2020, the PR industry was seen to bring in a renewed focus for itself in the year 2021 and this holds true both at the agency and corporate communications levels. Thanks to the exceptional talent and perseverance, new-age businesses to traditional corporates, hired communications specialist agencies, Head of PR/Comms as well as expanded teams and budgets, proving the fact that communications was slowly yet subtly turning as a powerful enabler for India Inc. As the world dabbles between hybrid worklife, lockdowns, and restrictions, here’s our prediction on what can be expected from the PR industry in redefining itself. Narratives to take centre…
-
Panel Discussions: TMI?
The last two years have been an eye opener on PR for a lot of professionals in the brand and marketing world which includes PR. While marketing teams realized the credibility and depth that PR can bring to the conversations, PR teams across the country realized the power that lay in their hands that could effectively showcase the gravity of a situation with nuance while protecting and sometimes building a reputation. Powerful stuff, right? While we traveled this path which was new for some and an incredible revelation for others, industry professionals came together as a community and helped each other upskill along the way. PRPOI has been at the…
-
What PR can Learn from Covid-19
As I write this blog, Omnicron is making firm inroads across the globe. It’s replaced its predecessor Delta as a variant of concern and is now ready for a round trip ensuring widespread panic and lockdowns. Like all the variants of Covid-19, it gets front page news, brilliant social media and is more famous than anything that happened before it. Just like the virus, if you as a PR professional are taking the New Year- New Me hustle seriously then it’s time to learn a few things from our friend Covid-19. It’s a virus for sure, but it’s still got real time lessons for all of us to learn from…
-
One-night stands vs Dating in the world of hiring
If your conversation starts with “How come hiring has become….”…stop right there…. There is no answer! The words “hiring” or “I am looking for the right person for the job” or “you know someone who will fit the bill?” are so common these days, that that you will inadvertently end up eavesdropping on while casually passing through a corridor or while sipping coffee at a Starbucks… And, unlike previous talent crunches, this one is industry agnostic! Now, there is a certain economics at play here with the demand and supply of talent being tested for their elasticity – be it in terms of money, skills, or willingness on both sides.…
-
5 things you must know if you want to work with a PR boutique firms
As a young aspiring PR professional, I thought getting into PR would be glamorous lots of parties, networking, and more. It wasn’t! There were a lot of things I learnt along the way. The best teacher for me has been experience; I’ve dealt with bosses from hell, clients who never budge on their actions, or their budgets! Media, that’s been tough to crack and extremely difficult and demanding. Text books, courses, and classrooms can teach you theory, but real PR practice comes when you’re in the field actually working, networking and it isn’t always glamorous!To someone who would love to work in PR- here are a few things you should…
-
Now, CEOs walk the talk
The Covid-19 pandemic has been an event of unprecedented proportion, for the world. Some have equated it to the second world war in terms of its impact on the planet. While the human cost and business losses are still being calculated, the psychological effect on people is beyond compare. Humans are social beings, and hence have found it extremely difficult to adjust to paradigm shifts like WFH and social distancing. On the work front as well, some dramatic changes took place. Instances such as job cuts, reduced salaries, reduced privacy – became commonplace. In this immensely fluid situation, the CEOs broadly responded in two ways: Short term and Long term.…
-
5 Easy Strategies to embark on Your Professional PR journey
Are you a fresher struggling to succeed the first job interview? Read on. Vivaan and Mishka are front-runners in their Mass Communication academics. Every professors’ delight, they are forever ready to answer, participate and contribute. In the final year, their eyes are sparkling with the zeal to get acknowledged by the professional communications fraternity. Armed with the know-how of various domains in communication fields, these Gen-Zers are ready to take on the world. To their surprise, the preparation interviews rocked their dreamboat. It exposed them to a parallel world that is real and a far cry from what they have understood so far. It appeared different from the glamourous world…
-
Telling the Environmental, Social, and Governance narrative, authentically.
Disclaimer: I do not claim to be an expert on ESG. But having been involved in the preparation of a report, the learning curve has been steep and has me deeply interested. Sharing some of my views and I hope they resonate with you. As a real-life story goes, the CFO of a listed entity flew down 4000+ miles to London (of course pre-covid) to meet an investor. Armed with a robust business plan, there was not an iota of doubt of the deal coming through. Cut to breakfast in London, there was confidence and crispness in the air, perfect weather, and tea for company, when the potential investor walked…
-
Regret to inform that you are not shortlisted (After 18 rounds!)
Unreal or ridiculous? Am I exaggerating? Oh sorry, let me first set the context. If you happen to be on a job hunt, then the unending number of interview rounds, could actually overwhelm you. And now you think I’m trying to look for a shortcut from hardwork! Really, may I turn around the tables and say how incompetent are the hiring teams in decision-making? How can one humanly need beyond 5-7 rounds to make up their minds and evaluate the talent they intend to hire or not. Absolutely understand the need to evaluate talent across various functions, avoid any unconscious bias and ensure expectations are met, from various teams. Sometimes,…
-
How to design a compelling sustainability campaign?
Taking forward the discussion on the PRPOI panel discussion on sustainability and PR Sustainability can mean different things for different people. For organisations wanting to prove their sustainability credentials, the motivations could vary from wanting to attract ESG (Environment, Society and Governance) focused funding, to meeting compliance requirements, to attracting talent wanting to work with organisations that care about planet and purpose over profits. For grassroots organisations or brands wanting to encourage more sustainable living, success graduates from raising awareness levels, to shift perceptions to ultimately changing habits and behaviour. In this article, we’re going to focus on the latter. We’ll cover storytelling for corporate sustainability separately. Here’s how we…
