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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023 /

    Proprietary planning framework launched by integrated Communications Consultancy Tute Consult  A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…

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    If You Care…Please Share!

    March 29, 2021

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022

    What PR can Learn from Covid-19

    December 23, 2021
  • Public Relations

    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023 /

    Sania Mirza marked a glorious closure with the Australian Open 2023, as mixed doubles runners-up. All of us are still hopeful for Serena Williams to return soon and bring everything fiery to the courts. Often touted as the undisputed queen among women football players in the world, is Barcelona and Spain’s Alexia Putellas. The names that put the spotlight on cricket for women – Mithali Raj, Harmanpreet Kaur, Smriti Mandhana, Jhulan Goswami – and for me contribute to the successful launch of WPL!  This time round, attributing this article to the fervor around “International Women’s Day” and to the emergence of the greatest cricketers, of our time! Now, now. I’m…

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    What PR can Learn from Covid-19

    December 23, 2021

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    PR is Dead! Long Live PR!

    April 21, 2021
  • Public Relations

    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023 /

    Building Trust and Credibility remains the most important function in PR PR and Comms still has major priority for brands pipping even social media Mumbai, 7 Feb 2023: It’s finally out – the latest survey on the Public Relations and Communications Industry, powered by Wizikey, the SAAS and AI-powered global media monitoring and intelligence company, and PRPOI, the award-winning platform for upskilling in Public Relations. A complete guide to the state of an industry that has bucked a pandemic and continues to grow despite economic uncertainties and downturns. The survey was held across a set of 207 respondents across entry, mid, and CXO levels in the communication industry, independent agencies,…

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    Importance of Internal Communications in these challenging times

    October 2, 2020

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    Now, CEOs walk the talk

    August 26, 2021
  • Public Relations

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023 /

    While 2022 was no less than a roller coaster ride for most of us in PR, we kind of expected this as the storm of covid settled and businesses opened in full swing. The year kicked-off with geo-political stress and inflationary pressure, though, later brought in renewed opportunities to do more than just business as usual, whilst bringing scope for new innovations. Talent identification and retention however both for brands and agencies remained a consistent challenge. With that let’s dive into what are some of the big PR predictions/trends for the year 2023. 1. Changing the narrative: Brands are working hard to build on ‘purpose-led’ communications and at a strategic…

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    Behave yourself, version 3.0

    March 15, 2022

    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    What does an internal audit at #PRPOI look like?

    April 13, 2021
  • Public Relations

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022 /

    The Communications industry is in an intriguing phase during the early years of this decade. If we look back, it’s been an era of change. Just the last 12 years have seen Websites, E-mail, Blogs, Search engines, Newsrooms, Issue based TV debates, Agenda based TV shouting matches, Reality shows, Talent hunts, Messengers, Text-based social media, 3G, Mobile wallets, Memes, Visual social media, Video social media, 4G, Video OTT, Music OTT, Everything OTT, Gaming, Immersive gaming, Augmented reality, Micro influencers, Social media campaigns, Elections being fought, influenced and won on Social media and messengers, Climate change, Blockchain, Cryptocurrencies and more (Phew !). It seems like everything has changed. And it feels…

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    Panel Discussions: TMI?

    December 31, 2021

    Taming The Beast That Is Tech PR

    November 7, 2020

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    Do you believe media is not dead?

    January 13, 2022
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    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020
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    Influencer Marketing: The Way Forward

    September 30, 2020
  • Public Relations

    Are you pitch-slapping your way to clients? Stop, right now!

    June 27, 2022 /

    Hey readers, do you want to know how to generate publicity without spending money? If yes, get in touch with us. I am sharing our credentials here for your reference. If you read the above paragraph wondering what the hell is this, know that I have just pitch-slapped you. Did it hurt? I am sure it did. It hurt because you did not come here to read a sales pitch. You came here to read an article about business development and how to avoid the pitfalls of sending a blind pitch to your target customers. Pitch-slapping is when you send a sales pitch to somebody you just connected with (or…

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    You May Also Like

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023

    Telling the Environmental, Social, and Governance narrative, authentically.

    July 21, 2021

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023
  • Public Relations

    Behave yourself, version 3.0

    March 15, 2022 /

    Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…

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    Advocacy Essentials

    November 10, 2020

    One-night stands vs Dating in the world of hiring

    October 26, 2021

    IWD: The Day After

    March 9, 2021
  • Public Relations

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022 /

    PR & CorpComm Industry went all out to support Brands and the Corporate world at large during the pandemic phase. Empirical data suggests that PR was the communication approach of choice and that it helped maintain buoyancy for brands. Encouraged by this, hopefully, 2022 should take us closer to the desired situation where CXO’s will publicly announce their (marriage) dependency on Public Relations industry to build brand and manage businesses. Till about a decade back, a core talent PR Industry professionals would demonstrate would be their networking skills and ability to build connections. Which is why, “I like meeting people” would be a common answer when asked as to why…

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    Harnessing the Drivers of Marketing Communication

    October 30, 2020

    PR is Dead! Long Live PR!

    April 21, 2021

    Globalize, Localize, Glocalize!

    December 21, 2020
  • Public Relations

    Do you believe media is not dead?

    January 13, 2022 /

    When this was posed to me during a discussion, the question blew my mind off! My mind was bewildered by endless questions. I mean, can media ever be dead? Really?!? What will happen if, media is truly dead? And if it happens, then what can ever fill the void that the death of media creates? Media is a core stakeholder for communications – sans media – how will public relations function, and how will the messages get delivered? Post distressful mental probing I concluded that media is changed, rather ever evolving and not really dead. Can’t be. Ever. Never. Media reflects the society and continues to adapt to societal transformations.…

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    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    PR Insight: How To Crack Budget Stories?

    January 29, 2021

    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023
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