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From One-Off Fixer to Trusted Advisor: Building Lasting Influence for PR
Many PR professionals dream of having a seat at the board table. It signifies a level of influence, an opportunity to shape strategy, and a chance to truly make a difference for the organization. But securing that coveted seat is just the first step. The real challenge lies in proving your worth and solidifying your position as a trusted advisor and strategic partner at the table, not just a purveyor of press releases. In this blog I have attempted to delve into the evolving landscape of PR and help equip us, the PR professionals, with the essential skills and strategies to not only earn your place at the table but…
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Should we define a new PR JD?
It’s 2024, a new year with a new outlook and a lot has changed in terms of approach, audience, mandates, and expectations. Today, PR is not just about storytelling or managing media, but it is pretty much defining and establishing narratives, it is the heart and center of a campaign. Expectations are no longer restricted to brand awareness but slowly have gone towards generating effective ROI, especially with the lines of marketing and PR being blurred now. Add to this, technology and digital disruption, inflation, talent and skillset challenges there is a massive shift being seen which has revived our profession. Does this mean our profiles have changed? Is it…
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Five skills you need to attain to build a career in corp comm in 2024?
In the dynamic realm of Corporate Communications, one enduring truth stands tall: ‘change is the only constant’, which resonates with resounding clarity, defining its very essence. In the last few years, the corporate communications function has undergone a significant evolution from being a supportive function within an organisation to that of a strategic advisory role. This shift marks the transition from the traditional view of communications as a downstream function, moving it upstream to where business strategies are conceived and developed. With a more holistic approach the corporate communications function is now integrated in nature. In the current context it is involved in shaping key business strategies, influencing decision-making, and…
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Rise of consumer activism – PR boon or bane
In the digital era, the landscape of brand communication is evolving rapidly, with the emergence of influencer and consumer activism reshaping the dynamics of consumer-brand interactions. The recent controversy surrounding Bournvita, a popular powder supplement, exemplifies the significant influence wielded by social media influencers and the power of consumer activism in shaping brand perception and consumer behavior. In today’s digital age, characterized by widespread internet access and the ubiquity of smartphones, brands are facing unprecedented challenges in managing their reputation and navigating unforeseen controversies. Social media platforms serve as powerful amplifiers, capable of swiftly disseminating information and fueling public discourse. Against this backdrop, brands must prioritize robust crisis management strategies…
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5 Skills that Communications Professionals Must Have to Succeed at Impact Storytelling
Typically, phrases like brand marketing and public relations have been associated with the corporate communications space – technology companies, large-scale startups, consumer brands, and the like. However, over the last few years, there has been an increasing appetite for these skills even in the social impact space. NGOs, CSR bodies, and other social impact organisations have realised the importance of building awareness around their causes, tailoring their communications to modern needs, and having a stakeholder-first approach towards public relations. In this fast-evolving space, impact communications can sometimes seem to stand at an impasse. The asks – from creating large-scale change to building community voices – are at odds with the…
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Strategy calls for strategy communication
After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to take off, and the easiest recipe for this is to forget your own people when communicating the strategy. This serious mistake is still, unfortunately, and based on my experience, a common failure in many organizations. From the comms agency perspective, strategy communication is one of the most asked services we right now have – almost regardless of the geographical market where the client is operating. To discuss this, the Founders and Partners of…
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‘49 TOUCH-POINT Playbook’©
Proprietary planning framework launched by integrated Communications Consultancy Tute Consult A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…
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This women’s day, let just strive to be ordinary. But resilient.
Sania Mirza marked a glorious closure with the Australian Open 2023, as mixed doubles runners-up. All of us are still hopeful for Serena Williams to return soon and bring everything fiery to the courts. Often touted as the undisputed queen among women football players in the world, is Barcelona and Spain’s Alexia Putellas. The names that put the spotlight on cricket for women – Mithali Raj, Harmanpreet Kaur, Smriti Mandhana, Jhulan Goswami – and for me contribute to the successful launch of WPL! This time round, attributing this article to the fervor around “International Women’s Day” and to the emergence of the greatest cricketers, of our time! Now, now. I’m…
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Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
Building Trust and Credibility remains the most important function in PR PR and Comms still has major priority for brands pipping even social media Mumbai, 7 Feb 2023: It’s finally out – the latest survey on the Public Relations and Communications Industry, powered by Wizikey, the SAAS and AI-powered global media monitoring and intelligence company, and PRPOI, the award-winning platform for upskilling in Public Relations. A complete guide to the state of an industry that has bucked a pandemic and continues to grow despite economic uncertainties and downturns. The survey was held across a set of 207 respondents across entry, mid, and CXO levels in the communication industry, independent agencies,…
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6 PR trends that will reinvent the communications industry in 2023
While 2022 was no less than a roller coaster ride for most of us in PR, we kind of expected this as the storm of covid settled and businesses opened in full swing. The year kicked-off with geo-political stress and inflationary pressure, though, later brought in renewed opportunities to do more than just business as usual, whilst bringing scope for new innovations. Talent identification and retention however both for brands and agencies remained a consistent challenge. With that let’s dive into what are some of the big PR predictions/trends for the year 2023. 1. Changing the narrative: Brands are working hard to build on ‘purpose-led’ communications and at a strategic…
