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Do you believe media is not dead?
When this was posed to me during a discussion, the question blew my mind off! My mind was bewildered by endless questions. I mean, can media ever be dead? Really?!? What will happen if, media is truly dead? And if it happens, then what can ever fill the void that the death of media creates? Media is a core stakeholder for communications – sans media – how will public relations function, and how will the messages get delivered? Post distressful mental probing I concluded that media is changed, rather ever evolving and not really dead. Can’t be. Ever. Never. Media reflects the society and continues to adapt to societal transformations.…
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Panel Discussions: TMI?
The last two years have been an eye opener on PR for a lot of professionals in the brand and marketing world which includes PR. While marketing teams realized the credibility and depth that PR can bring to the conversations, PR teams across the country realized the power that lay in their hands that could effectively showcase the gravity of a situation with nuance while protecting and sometimes building a reputation. Powerful stuff, right? While we traveled this path which was new for some and an incredible revelation for others, industry professionals came together as a community and helped each other upskill along the way. PRPOI has been at the…
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What PR can Learn from Covid-19
As I write this blog, Omnicron is making firm inroads across the globe. It’s replaced its predecessor Delta as a variant of concern and is now ready for a round trip ensuring widespread panic and lockdowns. Like all the variants of Covid-19, it gets front page news, brilliant social media and is more famous than anything that happened before it. Just like the virus, if you as a PR professional are taking the New Year- New Me hustle seriously then it’s time to learn a few things from our friend Covid-19. It’s a virus for sure, but it’s still got real time lessons for all of us to learn from…
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One-night stands vs Dating in the world of hiring
If your conversation starts with “How come hiring has become….”…stop right there…. There is no answer! The words “hiring” or “I am looking for the right person for the job” or “you know someone who will fit the bill?” are so common these days, that that you will inadvertently end up eavesdropping on while casually passing through a corridor or while sipping coffee at a Starbucks… And, unlike previous talent crunches, this one is industry agnostic! Now, there is a certain economics at play here with the demand and supply of talent being tested for their elasticity – be it in terms of money, skills, or willingness on both sides.…
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5 things you must know if you want to work with a PR boutique firms
As a young aspiring PR professional, I thought getting into PR would be glamorous lots of parties, networking, and more. It wasn’t! There were a lot of things I learnt along the way. The best teacher for me has been experience; I’ve dealt with bosses from hell, clients who never budge on their actions, or their budgets! Media, that’s been tough to crack and extremely difficult and demanding. Text books, courses, and classrooms can teach you theory, but real PR practice comes when you’re in the field actually working, networking and it isn’t always glamorous!To someone who would love to work in PR- here are a few things you should…
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Now, CEOs walk the talk
The Covid-19 pandemic has been an event of unprecedented proportion, for the world. Some have equated it to the second world war in terms of its impact on the planet. While the human cost and business losses are still being calculated, the psychological effect on people is beyond compare. Humans are social beings, and hence have found it extremely difficult to adjust to paradigm shifts like WFH and social distancing. On the work front as well, some dramatic changes took place. Instances such as job cuts, reduced salaries, reduced privacy – became commonplace. In this immensely fluid situation, the CEOs broadly responded in two ways: Short term and Long term.…
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5 Easy Strategies to embark on Your Professional PR journey
Are you a fresher struggling to succeed the first job interview? Read on. Vivaan and Mishka are front-runners in their Mass Communication academics. Every professors’ delight, they are forever ready to answer, participate and contribute. In the final year, their eyes are sparkling with the zeal to get acknowledged by the professional communications fraternity. Armed with the know-how of various domains in communication fields, these Gen-Zers are ready to take on the world. To their surprise, the preparation interviews rocked their dreamboat. It exposed them to a parallel world that is real and a far cry from what they have understood so far. It appeared different from the glamourous world…
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Telling the Environmental, Social, and Governance narrative, authentically.
Disclaimer: I do not claim to be an expert on ESG. But having been involved in the preparation of a report, the learning curve has been steep and has me deeply interested. Sharing some of my views and I hope they resonate with you. As a real-life story goes, the CFO of a listed entity flew down 4000+ miles to London (of course pre-covid) to meet an investor. Armed with a robust business plan, there was not an iota of doubt of the deal coming through. Cut to breakfast in London, there was confidence and crispness in the air, perfect weather, and tea for company, when the potential investor walked…
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Motherhood gifts us with the art of storytelling!
Being selfless for a lifetime, never missing a single meal, constantly teaching and learning and yet all we relish in return is a huge bear hug and those simple words – I love you mom! Yes, having written so much around motherhood previously, how could I miss an opportunity on “Mother’s Day”! Right now, I’m counting 4 blessings – My favourite teacher, my son Shlok; my truest pillar of strength, my Mom; the love that I could get from both my (late) grandmothers and the motherhood that my (late) ‘mother-in-law’ showered on me. All these women, and my son, have played brilliant roles in helping me stay strong, each day.…
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PR Lessons on How Not to Handle a Pandemic
This is not a political blogpost, but a one written out of purely professional interest! As a PR Professional I have currently seen a slew of negative press, social media memes and general frustration with the way India’s monster second wave is being handled. It’s been a lesson for any well honed PR Person on ‘How Not to Handle Public Perception’. So here are my two bits on how this reputation management disaster can be addressed. Communicate: People want to know that the people in charge are doing something! In a time of panic, people want to know that there is someone at the helm of affairs, taking change and…
