Public Relations

And how are you slaying Communications when Over 40Subheadline: Power Skills, Global Edition (With Bots Included), maybe!

Perfected powerpoint.

Then upskilled on Teams (and slack!). And thought this would keep you ahead in corporate comms, hmm…go ahead and laugh. Today, the game has shaped beyond geographies, where AI-generated robots are competitors, and one needs to get equipped to run around all aspects possible. So, sharing some cheat-day ideas for a better journey ahead.

Geopolitical Gatekeeper
At the next team call, you’re fielding questions about sanctions, supply chain delays or “just what did the CEO mean by that tweet?” When US announced new tariffs, or China shifted data policies overnight or Turkey supported our rivals – it’s your job to keep communication compliant and crisis-ready. Decades of experience is an impetus, but real-time resources like Stratfor or BBC Monitoring move you to the frontline.

Thinking Global Culture, always
Remember, that one punch line or quirky phrase caught the UK team in splits but also ended up in the internal blog in Brazil (and that wasn’t received well). So, this is when you need nuance: where a thumbs-up emoji is a compliment in California but a faux pas in Greece. Tools like Deepl and Google Translate optimize messages for global teams, but your own geopolitical radar catches the subtle cues that AI could overlook.

Storytelling for that 30-second attention span
You can weave quarterly results into an office legend—and yes, sometimes with AI’s help. Leverage tools like Canva for global graphics, and make sure the message resonates from Mumbai to Munich. Women over 40? Your stories are more authentic, your analogies sharper, and your “seen it all before” eye-roll is now company legend.

Digital Adroitness & Upskill on AI
Forget being the “Reply All” expert. The new comms toolkit features AI tools like Grammarly for tone policing, Jasper for rapid content creation, and Synthesia for video messages without bad hair days. Maybe utilize chatgpt to do the grunt work, but double-check everything…because they are not human.

Emotional Intelligence (Remote Edition)
Your emotional radar can read facial expressions on a Windows 95 webcam. Now you need to manage hybrid teams, decode awkward silences in a global Zoom, and keep drama to a minimum—even when AI-generated voices say, “thank you for your feedback.” Hint: that feedback may be coming from Melbourne, Dubai, or Delhi—anywhere, anytime.

Your best toolkit – Adaptability & Sarcasm
You’re comfortable switching tone: formal for the Germans, playful for the Brits, and confident for the Americans. Still, nothing beats a quick one-liner in handling last-minute comms chaos. If PowerPoint crashes mid-meeting, shrug, refresh, and move on.

Survival skill:

When your AI assistant announces a system update during a product launch, breathe deeply and—if needed—make a meme about it.

Last words or those wisdom pearls:
Corporate communication is now a global, AI-driven marathon with geopolitical hurdles. Women over 40 aren’t just keeping up—they’re gatekeepers, interpreters, and peacekeepers. Take your experience, mix in some AI wizardry, add a dash of international savvy, and put your signature sarcasm to work. Lastly, add some streaks to that silver lining, ink it out everywhere and add sparkle to the fingers typing it all out – enjoy warfare with panache!

(Just don’t miss out to update your LinkedIn. The AI and all the AI tools are watching.)

Pooja Trehan

Co-Founder, PRPOI

Leave a Reply

Your email address will not be published. Required fields are marked *