Public Relations Professionals Of India

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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023 /

    Building Trust and Credibility remains the most important function in PR PR and Comms still has major priority for brands pipping even social media Mumbai, 7 Feb 2023: It’s finally out – the latest survey on the Public Relations and Communications Industry, powered by Wizikey, the SAAS and AI-powered global media monitoring and intelligence company, and PRPOI, the award-winning platform for upskilling in Public Relations. A complete guide to the state of an industry that has bucked a pandemic and continues to grow despite economic uncertainties and downturns. The survey was held across a set of 207 respondents across entry, mid, and CXO levels in the communication industry, independent agencies,…

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    Curtain Raiser on Theatre PR

    October 30, 2020
  • Public Relations

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022 /

    The Communications industry is in an intriguing phase during the early years of this decade. If we look back, it’s been an era of change. Just the last 12 years have seen Websites, E-mail, Blogs, Search engines, Newsrooms, Issue based TV debates, Agenda based TV shouting matches, Reality shows, Talent hunts, Messengers, Text-based social media, 3G, Mobile wallets, Memes, Visual social media, Video social media, 4G, Video OTT, Music OTT, Everything OTT, Gaming, Immersive gaming, Augmented reality, Micro influencers, Social media campaigns, Elections being fought, influenced and won on Social media and messengers, Climate change, Blockchain, Cryptocurrencies and more (Phew !). It seems like everything has changed. And it feels…

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    Data & Analytics is the box that still needs to ticked!

    February 21, 2022

    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    Gender Diversity in PR

    March 5, 2021
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    Influencer Marketing: The Way Forward

    December 16, 2020

    What PR can Learn from Covid-19

    December 23, 2021
    Podcast_&_PR

    Podcasting and PR

    September 23, 2020
  • Public Relations

    Are you pitch-slapping your way to clients? Stop, right now!

    June 27, 2022 /

    Hey readers, do you want to know how to generate publicity without spending money? If yes, get in touch with us. I am sharing our credentials here for your reference. If you read the above paragraph wondering what the hell is this, know that I have just pitch-slapped you. Did it hurt? I am sure it did. It hurt because you did not come here to read a sales pitch. You came here to read an article about business development and how to avoid the pitfalls of sending a blind pitch to your target customers. Pitch-slapping is when you send a sales pitch to somebody you just connected with (or…

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    Influencer Marketing: The Way Forward

    December 16, 2020

    Panel Discussions: TMI?

    December 31, 2021

    Motherhood gifts us with the art of storytelling!

    May 10, 2021
  • Public Relations

    Behave yourself, version 3.0

    March 15, 2022 /

    Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…

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    Telling the Environmental, Social, and Governance narrative, authentically.

    July 21, 2021

    How to design a compelling sustainability campaign?

    July 14, 2021

    Globalize, Localize, Glocalize!

    December 21, 2020
  • Public Relations

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022 /

    PR & CorpComm Industry went all out to support Brands and the Corporate world at large during the pandemic phase. Empirical data suggests that PR was the communication approach of choice and that it helped maintain buoyancy for brands. Encouraged by this, hopefully, 2022 should take us closer to the desired situation where CXO’s will publicly announce their (marriage) dependency on Public Relations industry to build brand and manage businesses. Till about a decade back, a core talent PR Industry professionals would demonstrate would be their networking skills and ability to build connections. Which is why, “I like meeting people” would be a common answer when asked as to why…

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    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    IWD: The Day After

    March 9, 2021

    Importance of Internal Communications in these challenging times

    October 2, 2020
  • Public Relations

    Do you believe media is not dead?

    January 13, 2022 /

    When this was posed to me during a discussion, the question blew my mind off! My mind was bewildered by endless questions. I mean, can media ever be dead? Really?!? What will happen if, media is truly dead? And if it happens, then what can ever fill the void that the death of media creates? Media is a core stakeholder for communications – sans media – how will public relations function, and how will the messages get delivered? Post distressful mental probing I concluded that media is changed, rather ever evolving and not really dead. Can’t be. Ever. Never. Media reflects the society and continues to adapt to societal transformations.…

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    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    How to design a compelling sustainability campaign?

    July 14, 2021
  • Public Relations

    Panel Discussions: TMI?

    December 31, 2021 /

    The last two years have been an eye opener on PR for a lot of professionals in the brand and marketing world which includes PR. While marketing teams realized the credibility and depth that PR can bring to the conversations, PR teams across the country realized the power that lay in their hands that could effectively showcase the gravity of a situation with nuance while protecting and sometimes building a reputation. Powerful stuff, right? While we traveled this path which was new for some and an incredible revelation for others, industry professionals came together as a community and helped each other upskill along the way. PRPOI has been at the…

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    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022
  • Public Relations

    What PR can Learn from Covid-19

    December 23, 2021 /

    As I write this blog, Omnicron is making firm inroads across the globe. It’s replaced its predecessor Delta as a variant of concern and is now ready for a round trip ensuring widespread panic and lockdowns. Like all the variants of Covid-19, it gets front page news, brilliant social media and is more famous than anything that happened before it. Just like the virus, if you as a PR professional are taking the New Year- New Me hustle seriously then it’s time to learn a few things from our friend Covid-19. It’s a virus for sure, but it’s still got real time lessons for all of us to learn from…

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    Podcast_&_PR

    Podcasting and PR

    September 23, 2020

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022

    Now, CEOs walk the talk

    August 26, 2021
  • Public Relations

    One-night stands vs Dating in the world of hiring

    October 26, 2021 /

    If your conversation starts with “How come hiring has become….”…stop right there…. There is no answer! The words “hiring” or “I am looking for the right person for the job” or “you know someone who will fit the bill?” are so common these days, that that you will inadvertently end up eavesdropping on while casually passing through a corridor or while sipping coffee at a Starbucks… And, unlike previous talent crunches, this one is industry agnostic! Now, there is a certain economics at play here with the demand and supply of talent being tested for their elasticity – be it in terms of money, skills, or willingness on both sides.…

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    Behave yourself, version 3.0

    March 15, 2022

    Globalize, Localize, Glocalize!

    December 21, 2020

    What PR can Learn from Covid-19

    December 23, 2021
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