Public Relations Professionals Of India

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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023 /

    Proprietary planning framework launched by integrated Communications Consultancy Tute Consult  A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…

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    One-night stands vs Dating in the world of hiring

    October 26, 2021

    What does an internal audit at #PRPOI look like?

    April 13, 2021

    If You Care…Please Share!

    March 29, 2021
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    Panel Discussions: TMI?

    December 31, 2021

    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    Telling the Environmental, Social, and Governance narrative, authentically.

    July 21, 2021
  • Public Relations

    If You Care…Please Share!

    March 29, 2021 /

    I have recently spent an amazing…and enlightening…3 months as the National President of the Women’s Indian Chamber of Commerce and Industry, collaborating with my Council members, 20 senior women professionals who are incredibly sharp and top of their game!  The “amazing” part has been the generosity of these professionals, who come from all areas of communications…public relations, corporate communications, journalism, digital marketing.  These seasoned professionals spend time in the middle of their busy work week to talk about how we could give back to our industry.  The “enlightening” part has been my own re-realization of the wealth of knowledge out there for women – aspiring leaders, students…and others, I might add…to take…

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    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    PR_Professional

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020

    If You Care…Please Share!

    March 29, 2021
    Why_PRPOI?

    Why PRPOI?

    September 11, 2020
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    Now, CEOs walk the talk

    August 26, 2021

    Harnessing the Drivers of Marketing Communication

    October 30, 2020

    Influencer Marketing: The Way Forward

    December 16, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Brand Journalism: Passing Fad or the next level of owned content?

    January 27, 2021

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023

    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

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    You May Also Like

    Do you believe media is not dead?

    January 13, 2022

    Influencer Marketing: The Way Forward

    December 16, 2020

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021
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