• About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Meta’s Fact-Check Farewell: Freedom or Fuel for Misinformation? January 17, 2025
  • Has the Pandemic Sheen Worn Off Healthcare PR? In two words: Not Really. January 17, 2025
  • Public Relations

    Podcasts as a Media Tool in India

    January 17, 2025 /

    The US presidential elections underscored the power of podcasts, positioning them as a game-changer for influence and engagement. Global media experts were quick to recognize podcasting as a dynamic medium on the rise. The numbers back this claim: the global podcasting market was valued at a staggering USD 18.52 billion in 2022, with a projected compound annual growth rate (CAGR) of 27.6% from 2023 to 2030. But what makes podcasts so compelling? Often dubbed “radio on demand,” podcasts offer listeners unparalleled flexibility. They can tune in while multitasking—commuting, exercising, or even cooking dinner. Beyond entertainment, podcasts have found their niche in education, delivering audio resources effortlessly and engagingly. The medium’s…

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    IWD: The Day After

    March 9, 2021

    Rise of consumer activism – PR boon or bane

    April 29, 2024

    How Well Do You Know Your Client?

    February 8, 2025
  • Public Relations

    Beyond just Buzzwords: Real challenges awaiting corporate communications

    January 17, 2025 /

    Corporate communication is like the glue that holds organizations together. Welcome to 2025, where the landscape for corporate communications promises to be as exciting as it is challenging. As we enter the year, an array of challenges await that will redefine how organizations engage with their stakeholders. It’s time to buckle up, as this will require strategic foresight and adaptability to maintain effective communication. The AI Tango First up With AI becoming increasingly prevalent, corporate communicators will need to navigate the benefits and risks of AI-generated content, ensuring transparency and authenticity in their messaging. While AI tools are becoming incredibly sophisticated at drafting press releases and social media posts, they’re…

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    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023

    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021
  • Public Relations

    Should we define a new PR JD?

    June 6, 2024 /

    It’s 2024, a new year with a new outlook and a lot has changed in terms of approach, audience, mandates, and expectations. Today, PR is not just about storytelling or managing media, but it is pretty much defining and establishing narratives, it is the heart and center of a campaign. Expectations are no longer restricted to brand awareness but slowly have gone towards generating effective ROI, especially with the lines of marketing and PR being blurred now. Add to this, technology and digital disruption, inflation, talent and skillset challenges there is a massive shift being seen which has revived our profession. Does this mean our profiles have changed? Is it…

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    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023
  • Public Relations

    Strategy calls for strategy communication

    November 4, 2023 /

    After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to take off, and the easiest recipe for this is to forget your own people when communicating the strategy. This serious mistake is still, unfortunately, and based on my experience, a common failure in many organizations. From the comms agency perspective, strategy communication is one of the most asked services we right now have – almost regardless of the geographical market where the client is operating. To discuss this, the Founders and Partners of…

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    Taming The Beast That Is Tech PR

    November 7, 2020

    Behave yourself, version 3.0

    March 15, 2022

    Gender Diversity in PR

    March 5, 2021
  • Public Relations

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023 /

    Proprietary planning framework launched by integrated Communications Consultancy Tute Consult  A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…

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    Behave yourself, version 3.0

    March 15, 2022

    Panel Discussions: TMI?

    December 31, 2021

    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    Globalize, Localize, Glocalize!

    December 21, 2020

    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    Public Affairs: Building Business Resilience

    November 4, 2024
  • Public Relations

    If You Care…Please Share!

    March 29, 2021 /

    I have recently spent an amazing…and enlightening…3 months as the National President of the Women’s Indian Chamber of Commerce and Industry, collaborating with my Council members, 20 senior women professionals who are incredibly sharp and top of their game!  The “amazing” part has been the generosity of these professionals, who come from all areas of communications…public relations, corporate communications, journalism, digital marketing.  These seasoned professionals spend time in the middle of their busy work week to talk about how we could give back to our industry.  The “enlightening” part has been my own re-realization of the wealth of knowledge out there for women – aspiring leaders, students…and others, I might add…to take…

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    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023

    Rise of consumer activism – PR boon or bane

    April 29, 2024
    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    Curtain Raiser on Theatre PR

    October 30, 2020

    Panel Discussions: TMI?

    December 31, 2021

    Sustainability & PR

    July 13, 2021
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    Panel Discussions: TMI?

    December 31, 2021

    Influencing the Influencer – Advocacy in PR

    November 17, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Curtain Raiser on Theatre PR

    October 30, 2020

    PR Insight: How To Crack Budget Stories?

    January 29, 2021

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023
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