Public Relations Professionals Of India

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Recent Blogs

  • Are you pitch-slapping your way to clients? Stop, right now! June 27, 2022
  • Behave yourself, version 3.0 March 15, 2022
  • Data & Analytics is the box that still needs to ticked! February 21, 2022
  • Do you believe media is not dead? January 13, 2022
  • 2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect? January 12, 2022
  • Public Relations

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022 /

    Seeking learnings from the very tough year of 2020, the PR industry was seen to bring in a renewed focus for itself in the year 2021 and this holds true both at the agency and corporate communications levels. Thanks to the exceptional talent and perseverance, new-age businesses to traditional corporates, hired communications specialist agencies, Head of PR/Comms as well as expanded teams and budgets, proving the fact that communications was slowly yet subtly turning as a powerful enabler for India Inc. As the world dabbles between hybrid worklife, lockdowns, and restrictions, here’s our prediction on what can be expected from the PR industry in redefining itself. Narratives to take centre…

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    Curtain Raiser on Theatre PR

    October 30, 2020

    Do you believe media is not dead?

    January 13, 2022

    PR Insight: How To Crack Budget Stories?

    January 29, 2021
  • Public Relations

    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021 /

    As a young aspiring PR professional, I thought getting into PR would be glamorous lots of parties, networking, and more. It wasn’t! There were a lot of things I learnt along the way. The best teacher for me has been experience; I’ve dealt with bosses from hell, clients who never budge on their actions, or their budgets! Media, that’s been tough to crack and extremely difficult and demanding. Text books, courses, and classrooms can teach you theory, but real PR practice comes when you’re in the field actually working, networking and it isn’t always glamorous!To someone who would love to work in PR- here are a few things you should…

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    Behave yourself, version 3.0

    March 15, 2022
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    Mutual respect can lead to better stories

    September 27, 2020
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    Podcasting and PR

    September 23, 2020
  • Public Relations

    Telling the Environmental, Social, and Governance narrative, authentically.

    July 21, 2021 /

    Disclaimer: I do not claim to be an expert on ESG. But having been involved in the preparation of a report, the learning curve has been steep and has me deeply interested. Sharing some of my views and I hope they resonate with you. As a real-life story goes, the CFO of a listed entity flew down 4000+ miles to London (of course pre-covid) to meet an investor. Armed with a robust business plan, there was not an iota of doubt of the deal coming through. Cut to breakfast in London, there was confidence and crispness in the air, perfect weather, and tea for company, when the potential investor walked…

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    Advocacy Essentials

    November 10, 2020

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022
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    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020
  • Public Relations

    Motherhood gifts us with the art of storytelling!

    May 10, 2021 /

    Being selfless for a lifetime, never missing a single meal, constantly teaching and learning and yet all we relish in return is a huge bear hug and those simple words – I love you mom! Yes, having written so much around motherhood previously, how could I miss an opportunity on “Mother’s Day”! Right now, I’m counting 4 blessings – My favourite teacher, my son Shlok; my truest pillar of strength, my Mom; the love that I could get from both my (late) grandmothers and the motherhood that my (late) ‘mother-in-law’ showered on me. All these women, and my son, have played brilliant roles in helping me stay strong, each day.…

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    PR is Dead! Long Live PR!

    April 21, 2021

    Importance of Internal Communications in these challenging times

    October 2, 2020

    How to design a compelling sustainability campaign?

    July 14, 2021
  • Public Relations

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021 /

    This is not a political blogpost, but a one written out of purely professional interest! As a PR Professional I have currently seen a slew of negative press, social media memes and general frustration with the way India’s monster second wave is being handled. It’s been a lesson for any well honed PR Person on ‘How Not to Handle Public Perception’. So here are my two bits on how this reputation management disaster can be addressed. Communicate: People want to know that the people in charge are doing something! In a time of panic, people want to know that there is someone at the helm of affairs, taking change and…

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    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021

    Globalize, Localize, Glocalize!

    December 21, 2020

    What does an internal audit at #PRPOI look like?

    April 13, 2021
  • Public Relations

    What does an internal audit at #PRPOI look like?

    April 13, 2021 /

    As we got all enthused and ecstatic on the first anniversary for the curated #SaturdayLive sessions, we just got thinking that this has been one helluva journey for all the founders, as well. No one knows it all, yes, we say that proudly even after being in the industry for a combined 6 six decades (all three of us put together). Probably that hunger to keep learning is what turned out to be our biggest challenge and motivator. So, this is when we looked inwards, in literal sense auditing, to check if we have enough brownie points on our scorecard for upskilling. And we were glad to come out in…

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    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022

    Influencing the Influencer – Advocacy in PR

    November 17, 2020
  • Public Relations

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020 /

    A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation.   Recently on the weekly PRPOI chats, when I read out an audience question for…

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    Importance of Internal Communications in these challenging times

    October 2, 2020

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    July 14, 2021

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    December 21, 2020
  • Public Relations

    Importance of Internal Communications in these challenging times

    October 2, 2020 /

    In a world separated by a mere six degrees of separation, one would think that communicating effectively would not be a challenge. However, despite having multiple channels of communication, we find that people seldom talk to each other or communicate effectively. This often  opens gates for ambiguities and leaves room for ‘guessing games.’ For organizations, the COVID-19 pandemic has only further underscored the importance of communicating proactively and effectively. With most of the workforce working from home, the constraints on physical connectivity have only increased, putting a strain on effective internal communication and hence necessitating the need to focus on how companies communicate with their internal stakeholders. What we do…

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    Gender Diversity in PR

    March 5, 2021

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    June 27, 2022
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    September 30, 2020
  • PR_Professional
    Public Relations

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020 /

    Last week I had an excellent chat with good folks at PRPOI.  Over sixteen years of working and transitioning from a communications professional to a Sales and Marketing person. If you ask me if I could do it all over again, would I do it the same way, I’d tell you mostly yes. Mostly because I would just learn the lessons quicker (don’t we all wish the same), work harder but yes, I would do it the same way. Here are the ten lessons learnt that I penned down during the week. These are the things I learnt from some amazing people I got to work with, some people who…

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    Podcasting and PR

    September 23, 2020

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021
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    Influencer Marketing: The Way Forward

    September 30, 2020
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