Public Relations Professionals Of India

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Recent Blogs

  • Behave yourself, version 3.0 March 15, 2022
  • Data & Analytics is the box that still needs to ticked! February 21, 2022
  • Do you believe media is not dead? January 13, 2022
  • 2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect? January 12, 2022
  • Panel Discussions: TMI? December 31, 2021
  • Public Relations

    Behave yourself, version 3.0

    March 15, 2022 /

    Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…

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    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020

    Harnessing the Drivers of Marketing Communication

    October 30, 2020

    Now, CEOs walk the talk

    August 26, 2021
  • Public Relations

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022 /

    PR & CorpComm Industry went all out to support Brands and the Corporate world at large during the pandemic phase. Empirical data suggests that PR was the communication approach of choice and that it helped maintain buoyancy for brands. Encouraged by this, hopefully, 2022 should take us closer to the desired situation where CXO’s will publicly announce their (marriage) dependency on Public Relations industry to build brand and manage businesses. Till about a decade back, a core talent PR Industry professionals would demonstrate would be their networking skills and ability to build connections. Which is why, “I like meeting people” would be a common answer when asked as to why…

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    If You Care…Please Share!

    March 29, 2021

    Globalize, Localize, Glocalize!

    December 21, 2020

    Do you believe media is not dead?

    January 13, 2022
  • Public Relations

    Do you believe media is not dead?

    January 13, 2022 /

    When this was posed to me during a discussion, the question blew my mind off! My mind was bewildered by endless questions. I mean, can media ever be dead? Really?!? What will happen if, media is truly dead? And if it happens, then what can ever fill the void that the death of media creates? Media is a core stakeholder for communications – sans media – how will public relations function, and how will the messages get delivered? Post distressful mental probing I concluded that media is changed, rather ever evolving and not really dead. Can’t be. Ever. Never. Media reflects the society and continues to adapt to societal transformations.…

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    What PR can Learn from Covid-19

    December 23, 2021
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    Mutual respect can lead to better stories

    September 27, 2020

    IWD: The Day After

    March 9, 2021
  • Public Relations

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022 /

    Seeking learnings from the very tough year of 2020, the PR industry was seen to bring in a renewed focus for itself in the year 2021 and this holds true both at the agency and corporate communications levels. Thanks to the exceptional talent and perseverance, new-age businesses to traditional corporates, hired communications specialist agencies, Head of PR/Comms as well as expanded teams and budgets, proving the fact that communications was slowly yet subtly turning as a powerful enabler for India Inc. As the world dabbles between hybrid worklife, lockdowns, and restrictions, here’s our prediction on what can be expected from the PR industry in redefining itself. Narratives to take centre…

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    Harnessing the Drivers of Marketing Communication

    October 30, 2020

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    November 26, 2020

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021
  • Public Relations

    Panel Discussions: TMI?

    December 31, 2021 /

    The last two years have been an eye opener on PR for a lot of professionals in the brand and marketing world which includes PR. While marketing teams realized the credibility and depth that PR can bring to the conversations, PR teams across the country realized the power that lay in their hands that could effectively showcase the gravity of a situation with nuance while protecting and sometimes building a reputation. Powerful stuff, right? While we traveled this path which was new for some and an incredible revelation for others, industry professionals came together as a community and helped each other upskill along the way. PRPOI has been at the…

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    IWD: The Day After

    March 9, 2021

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    August 26, 2021

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    April 13, 2021
  • Public Relations

    What PR can Learn from Covid-19

    December 23, 2021 /

    As I write this blog, Omnicron is making firm inroads across the globe. It’s replaced its predecessor Delta as a variant of concern and is now ready for a round trip ensuring widespread panic and lockdowns. Like all the variants of Covid-19, it gets front page news, brilliant social media and is more famous than anything that happened before it. Just like the virus, if you as a PR professional are taking the New Year- New Me hustle seriously then it’s time to learn a few things from our friend Covid-19. It’s a virus for sure, but it’s still got real time lessons for all of us to learn from…

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

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    November 10, 2020

    One-night stands vs Dating in the world of hiring

    October 26, 2021
  • Public Relations

    One-night stands vs Dating in the world of hiring

    October 26, 2021 /

    If your conversation starts with “How come hiring has become….”…stop right there…. There is no answer! The words “hiring” or “I am looking for the right person for the job” or “you know someone who will fit the bill?” are so common these days, that that you will inadvertently end up eavesdropping on while casually passing through a corridor or while sipping coffee at a Starbucks… And, unlike previous talent crunches, this one is industry agnostic! Now, there is a certain economics at play here with the demand and supply of talent being tested for their elasticity – be it in terms of money, skills, or willingness on both sides.…

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    December 16, 2020
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  • Public Relations

    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021 /

    As a young aspiring PR professional, I thought getting into PR would be glamorous lots of parties, networking, and more. It wasn’t! There were a lot of things I learnt along the way. The best teacher for me has been experience; I’ve dealt with bosses from hell, clients who never budge on their actions, or their budgets! Media, that’s been tough to crack and extremely difficult and demanding. Text books, courses, and classrooms can teach you theory, but real PR practice comes when you’re in the field actually working, networking and it isn’t always glamorous!To someone who would love to work in PR- here are a few things you should…

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    What does an internal audit at #PRPOI look like?

    April 13, 2021

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    March 9, 2021

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    March 8, 2021
  • Public Relations

    Now, CEOs walk the talk

    August 26, 2021 /

    The Covid-19 pandemic has been an event of unprecedented proportion, for the world. Some have equated it to the second world war in terms of its impact on the planet. While the human cost and business losses are still being calculated, the psychological effect on people is beyond compare. Humans are social beings, and hence have found it extremely difficult to adjust to paradigm shifts like WFH and social distancing. On the work front as well, some dramatic changes took place. Instances such as job cuts, reduced salaries, reduced privacy – became commonplace. In this immensely fluid situation, the CEOs broadly responded in two ways: Short term and Long term.…

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    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021

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    December 16, 2020

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    February 21, 2022
  • Public Relations

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021 /

    Are you a fresher struggling to succeed the first job interview? Read on. Vivaan and Mishka are front-runners in their Mass Communication academics. Every professors’ delight, they are forever ready to answer, participate and contribute. In the final year, their eyes are sparkling with the zeal to get acknowledged by the professional communications fraternity. Armed with the know-how of various domains in communication fields, these Gen-Zers are ready to take on the world. To their surprise, the preparation interviews rocked their dreamboat. It exposed them to a parallel world that is real and a far cry from what they have understood so far. It appeared different from the glamourous world…

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    PR is Dead! Long Live PR!

    April 21, 2021

    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020
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