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Influencer Marketing: The Way Forward
As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…
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Influencer Marketing: The Way Forward
As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…
