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Beyond just Buzzwords: Real challenges awaiting corporate communications
Corporate communication is like the glue that holds organizations together. Welcome to 2025, where the landscape for corporate communications promises to be as exciting as it is challenging. As we enter the year, an array of challenges await that will redefine how organizations engage with their stakeholders. It’s time to buckle up, as this will require strategic foresight and adaptability to maintain effective communication. The AI Tango First up With AI becoming increasingly prevalent, corporate communicators will need to navigate the benefits and risks of AI-generated content, ensuring transparency and authenticity in their messaging. While AI tools are becoming incredibly sophisticated at drafting press releases and social media posts, they’re…
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Red & Green flags when running a Communications Consultancy: Lessons from the Agency Trenches
We are moving at as I call it – at ‘atomic speed’! In this crazy barrage of messages from all over, clarity is the currency that separates noise from value. At Tute Consult, after fifteen years in the crossfire of this business, we’ve learned that understanding who you work with, and who works with you, is everything. Not every client or colleague is built for collaboration, and recognizing the signs early can mean the difference between friction that fuels creativity and friction that drains it. At Tute, trading short-term business for long-term impact isn’t just a philosophy; it’s how we build enduring relationships, craft memorable campaigns, and deliver results that…
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And how are you slaying Communications when Over 40: Power Skills, Global Edition (With Bots Included), maybe!
Perfected powerpoint. Then upskilled on Teams (and slack!). And thought this would keep you ahead in corporate comms, hmm…go ahead and laugh. Today, the game has shaped beyond geographies, where AI-generated robots are competitors, and one needs to get equipped to run around all aspects possible. So, sharing some cheat-day ideas for a better journey ahead. Geopolitical GatekeeperAt the next team call, you’re fielding questions about sanctions, supply chain delays or “just what did the CEO mean by that tweet?” When US announced new tariffs, or China shifted data policies overnight or Turkey supported our rivals – it’s your job to keep communication compliant and crisis-ready. Decades of experience is…
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Podcasts as a Media Tool in India
The US presidential elections underscored the power of podcasts, positioning them as a game-changer for influence and engagement. Global media experts were quick to recognize podcasting as a dynamic medium on the rise. The numbers back this claim: the global podcasting market was valued at a staggering USD 18.52 billion in 2022, with a projected compound annual growth rate (CAGR) of 27.6% from 2023 to 2030. But what makes podcasts so compelling? Often dubbed “radio on demand,” podcasts offer listeners unparalleled flexibility. They can tune in while multitasking—commuting, exercising, or even cooking dinner. Beyond entertainment, podcasts have found their niche in education, delivering audio resources effortlessly and engagingly. The medium’s…
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Beyond just Buzzwords: Real challenges awaiting corporate communications
Corporate communication is like the glue that holds organizations together. Welcome to 2025, where the landscape for corporate communications promises to be as exciting as it is challenging. As we enter the year, an array of challenges await that will redefine how organizations engage with their stakeholders. It’s time to buckle up, as this will require strategic foresight and adaptability to maintain effective communication. The AI Tango First up With AI becoming increasingly prevalent, corporate communicators will need to navigate the benefits and risks of AI-generated content, ensuring transparency and authenticity in their messaging. While AI tools are becoming incredibly sophisticated at drafting press releases and social media posts, they’re…
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Should we define a new PR JD?
It’s 2024, a new year with a new outlook and a lot has changed in terms of approach, audience, mandates, and expectations. Today, PR is not just about storytelling or managing media, but it is pretty much defining and establishing narratives, it is the heart and center of a campaign. Expectations are no longer restricted to brand awareness but slowly have gone towards generating effective ROI, especially with the lines of marketing and PR being blurred now. Add to this, technology and digital disruption, inflation, talent and skillset challenges there is a massive shift being seen which has revived our profession. Does this mean our profiles have changed? Is it…
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Strategy calls for strategy communication
After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to take off, and the easiest recipe for this is to forget your own people when communicating the strategy. This serious mistake is still, unfortunately, and based on my experience, a common failure in many organizations. From the comms agency perspective, strategy communication is one of the most asked services we right now have – almost regardless of the geographical market where the client is operating. To discuss this, the Founders and Partners of…
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‘49 TOUCH-POINT Playbook’©
Proprietary planning framework launched by integrated Communications Consultancy Tute Consult A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…
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Hiring a PR Agency Does Not Make You Famous!
So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…
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If You Care…Please Share!
I have recently spent an amazing…and enlightening…3 months as the National President of the Women’s Indian Chamber of Commerce and Industry, collaborating with my Council members, 20 senior women professionals who are incredibly sharp and top of their game! The “amazing” part has been the generosity of these professionals, who come from all areas of communications…public relations, corporate communications, journalism, digital marketing. These seasoned professionals spend time in the middle of their busy work week to talk about how we could give back to our industry. The “enlightening” part has been my own re-realization of the wealth of knowledge out there for women – aspiring leaders, students…and others, I might add…to take…
