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Taming The Beast That Is Tech PR
Let’s start by busting a myth – “Tech PR is not for me.” I have often heard this from multiple professionals over the last two years. As technology continues to become all pervasive, the Tech PR fraternity has also grown. Today, globally there are specialised deep tech PR firms, let alone firms which specialise in technology as a whole. Whether you work for a healthcare client or an agriculture client, disruption caused by technology and its benefits is a common conversation in all sectors. For example, stories around how Apollo Hospitals Enterprise Limited conducts robotic surgeries and the use of AI to enable medical practitioners to provide more personalized recommendations…
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Harnessing the Drivers of Marketing Communication
As the world comes to a standstill, we gear up for newer technologies and effective mediums of communication that will spearhead PR Marketing and Communications. As we complete a decade as an independent Marcom company, we are energized to take on challenges. It has always been a learning experience to work with over 350+ clients for different campaigns across India. Here’s looking at our fundamentals that made us evolve with our businesses. A few of them we shared with you on the PRPOI live session and a few new insights that you can sink your teeth into: Power of Paid, Owned, Earned Platforms: PR, now is more beyond paid media…
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Curtain Raiser on Theatre PR
Best PR practices from the world of Theatre The best practices come through trial and error. But the key is to learn from the process and avoid repeating mistakes. While there might be certain practices that are specific to a particular vertical, and others common to the entire industry, innovation remains the keyword for all. Public Relations is all about human relations – the psychology of interrelating with your different audiences – and a critical aspect of growing business. There are various social media tools nowadays to propel ways of communication. Today, along with traditional forms of outreach, we have to strategize for the social media tools as well, which…
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Importance of Internal Communications in these challenging times
In a world separated by a mere six degrees of separation, one would think that communicating effectively would not be a challenge. However, despite having multiple channels of communication, we find that people seldom talk to each other or communicate effectively. This often opens gates for ambiguities and leaves room for ‘guessing games.’ For organizations, the COVID-19 pandemic has only further underscored the importance of communicating proactively and effectively. With most of the workforce working from home, the constraints on physical connectivity have only increased, putting a strain on effective internal communication and hence necessitating the need to focus on how companies communicate with their internal stakeholders. What we do…
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Influencer Marketing: The Way Forward
As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…
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Mutual respect can lead to better stories
The new normal. Oh, how I hate that term. There is nothing normal about it. But whatever it is, we have learnt – or at least, are trying to learn – to navigate our way through it. There is chaos, but like our wise friends at Public Relations Professionals of India (PRPOI) believe, where there is chaos, there is innovation. A few days ago, I was invited by PRPOI to participate in a panel discussion on how journalists and PR professionals can come together to bring a more coherent voice to the changing scenario. How we, as independent journalists, are trying to innovate and bring newer nuances to our work.…
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Podcasting and PR
6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…
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Building a team geared towards growth
“The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…
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Essentials to build a career, with fundamentals as a PR professional
Last week I had an excellent chat with good folks at PRPOI. Over sixteen years of working and transitioning from a communications professional to a Sales and Marketing person. If you ask me if I could do it all over again, would I do it the same way, I’d tell you mostly yes. Mostly because I would just learn the lessons quicker (don’t we all wish the same), work harder but yes, I would do it the same way. Here are the ten lessons learnt that I penned down during the week. These are the things I learnt from some amazing people I got to work with, some people who…
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Why PRPOI?
CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…
