Public Relations Professionals Of India

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Recent Blogs

  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Hiring a PR Agency Does Not Make You Famous! August 21, 2022
  • Are you pitch-slapping your way to clients? Stop, right now! June 27, 2022
  • Behave yourself, version 3.0 March 15, 2022
  • Public Relations

    Motherhood gifts us with the art of storytelling!

    May 10, 2021 /

    Being selfless for a lifetime, never missing a single meal, constantly teaching and learning and yet all we relish in return is a huge bear hug and those simple words – I love you mom! Yes, having written so much around motherhood previously, how could I miss an opportunity on “Mother’s Day”! Right now, I’m counting 4 blessings – My favourite teacher, my son Shlok; my truest pillar of strength, my Mom; the love that I could get from both my (late) grandmothers and the motherhood that my (late) ‘mother-in-law’ showered on me. All these women, and my son, have played brilliant roles in helping me stay strong, each day.…

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    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023

    Now, CEOs walk the talk

    August 26, 2021
  • Public Relations

    Influencer Marketing: The Way Forward

    December 16, 2020 /

    As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…

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    If You Care…Please Share!

    March 29, 2021

    How to design a compelling sustainability campaign?

    July 14, 2021

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    Curtain Raiser on Theatre PR

    October 30, 2020

    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    PR Insight: How To Crack Budget Stories?

    January 29, 2021

    PR is Dead! Long Live PR!

    April 21, 2021

    Taming The Beast That Is Tech PR

    November 7, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    What PR can Learn from Covid-19

    December 23, 2021

    PR is Dead! Long Live PR!

    April 21, 2021
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

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    Taming The Beast That Is Tech PR

    November 7, 2020

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    March 8, 2021

    Are you pitch-slapping your way to clients? Stop, right now!

    June 27, 2022
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