Public Relations Professionals Of India

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Recent Blogs

  • Behave yourself, version 3.0 March 15, 2022
  • Data & Analytics is the box that still needs to ticked! February 21, 2022
  • Do you believe media is not dead? January 13, 2022
  • 2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect? January 12, 2022
  • Panel Discussions: TMI? December 31, 2021
  • Public Relations

    Motherhood gifts us with the art of storytelling!

    May 10, 2021 /

    Being selfless for a lifetime, never missing a single meal, constantly teaching and learning and yet all we relish in return is a huge bear hug and those simple words – I love you mom! Yes, having written so much around motherhood previously, how could I miss an opportunity on “Mother’s Day”! Right now, I’m counting 4 blessings – My favourite teacher, my son Shlok; my truest pillar of strength, my Mom; the love that I could get from both my (late) grandmothers and the motherhood that my (late) ‘mother-in-law’ showered on me. All these women, and my son, have played brilliant roles in helping me stay strong, each day.…

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    Do you believe media is not dead?

    January 13, 2022

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022
    Why_PRPOI?

    Why PRPOI?

    September 11, 2020
  • Public Relations

    Influencer Marketing: The Way Forward

    December 16, 2020 /

    As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…

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    Brand Journalism: Passing Fad or the next level of owned content?

    January 27, 2021
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    Podcasting and PR

    September 23, 2020

    Looking to get back to a corporate job, are we?

    March 6, 2021
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021

    Advocacy Essentials

    November 10, 2020

    Behave yourself, version 3.0

    March 15, 2022
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    Healthy_Ecosystem

    Mutual respect can lead to better stories

    September 27, 2020
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    Building a team geared towards growth

    September 19, 2020

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    How to design a compelling sustainability campaign?

    July 14, 2021

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    Behave yourself, version 3.0

    March 15, 2022
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

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    October 26, 2021
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