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Recent Blogs

  • Globalize, Localize, Glocalize! December 21, 2020
  • Influencer Marketing: The Way Forward December 16, 2020
  • Time to envisage a new journey – all the way to the boardroom! November 26, 2020
  • Influencing the Influencer – Advocacy in PR November 17, 2020
  • Advocacy Essentials November 10, 2020
  • Public Relations

    Influencer Marketing: The Way Forward

    December 16, 2020 /

    As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…

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    Curtain Raiser on Theatre PR

    October 30, 2020
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    Why PRPOI?

    September 11, 2020
    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

    read more
    prpoi_admin 0 Comments

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    Globalize, Localize, Glocalize!

    December 21, 2020
    Healthy_Ecosystem

    Mutual respect can lead to better stories

    September 27, 2020

    Harnessing the Drivers of Marketing Communication

    October 30, 2020
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020
    PR_Professional

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020

    Influencing the Influencer – Advocacy in PR

    November 17, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    prpoi_admin 0 Comments

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    Influencing the Influencer – Advocacy in PR

    November 17, 2020
    Why_PRPOI?

    Why PRPOI?

    September 11, 2020
    Influencer_Marketing

    Influencer Marketing: The Way Forward

    September 30, 2020
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

    read more
    prpoi_admin 0 Comments

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    Podcast_&_PR

    Podcasting and PR

    September 23, 2020

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020
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    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020
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