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‘49 TOUCH-POINT Playbook’©
Proprietary planning framework launched by integrated Communications Consultancy Tute Consult A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…
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Sustainability & PR
PR professionals on the Twitterati was abuzz on the chat hosted by Pooja Trehan & curated by Tarunjeet and Sonali Sokhal along with participation from panelists Preeti Binoy, Sourav Das, Navin Nair, Vinod Reddy and Sayesha Arora. We took up Sustainable PR in digital era and expressed our views on various questions raised by the PRPOI team. The chat delved into various aspects such as the troll army making sustainable PR difficult, best practices to deal with troll armies, sustainability PR in Indian context, measuring PR campaigns in sustainability, employee engagement and sustainability, best communication tools & platforms that talk about sustainability, up-skilling PR professionals in digital era and sustainable…
