• Public Relations

    Sustainability & PR

    PR professionals on the Twitterati was abuzz on the chat hosted by Pooja Trehan & curated by Tarunjeet and Sonali Sokhal along with participation from panelists Preeti Binoy, Sourav Das, Navin Nair, Vinod Reddy and Sayesha Arora. We took up Sustainable PR in digital era and expressed our views on various questions raised by the PRPOI team. The chat delved into various aspects such as the troll army making sustainable PR difficult, best practices to deal with troll armies, sustainability PR in Indian context, measuring PR campaigns in sustainability, employee engagement and sustainability, best communication tools & platforms that talk about sustainability, up-skilling PR professionals in digital era and sustainable…