Public Relations Professionals Of India

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Recent Blogs

  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Hiring a PR Agency Does Not Make You Famous! August 21, 2022
  • Are you pitch-slapping your way to clients? Stop, right now! June 27, 2022
  • Behave yourself, version 3.0 March 15, 2022
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    Are you pitch-slapping your way to clients? Stop, right now!

    June 27, 2022

    Importance of Internal Communications in these challenging times

    October 2, 2020

    Harnessing the Drivers of Marketing Communication

    October 30, 2020
  • Public Relations

    If You Care…Please Share!

    March 29, 2021 /

    I have recently spent an amazing…and enlightening…3 months as the National President of the Women’s Indian Chamber of Commerce and Industry, collaborating with my Council members, 20 senior women professionals who are incredibly sharp and top of their game!  The “amazing” part has been the generosity of these professionals, who come from all areas of communications…public relations, corporate communications, journalism, digital marketing.  These seasoned professionals spend time in the middle of their busy work week to talk about how we could give back to our industry.  The “enlightening” part has been my own re-realization of the wealth of knowledge out there for women – aspiring leaders, students…and others, I might add…to take…

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    Curtain Raiser on Theatre PR

    October 30, 2020
    Why_PRPOI?

    Why PRPOI?

    September 11, 2020

    PR is Dead! Long Live PR!

    April 21, 2021
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    Brand Journalism: Passing Fad or the next level of owned content?

    January 27, 2021
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    Influencer Marketing: The Way Forward

    December 16, 2020

    Taming The Beast That Is Tech PR

    November 7, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022

    IWD: The Day After

    March 9, 2021

    Influencing the Influencer – Advocacy in PR

    November 17, 2020
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

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    prpoi_admin 0 Comments

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    October 30, 2020

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    September 23, 2020
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