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What does an internal audit at #PRPOI look like?
As we got all enthused and ecstatic on the first anniversary for the curated #SaturdayLive sessions, we just got thinking that this has been one helluva journey for all the founders, as well. No one knows it all, yes, we say that proudly even after being in the industry for a combined 6 six decades (all three of us put together). Probably that hunger to keep learning is what turned out to be our biggest challenge and motivator. So, this is when we looked inwards, in literal sense auditing, to check if we have enough brownie points on our scorecard for upskilling. And we were glad to come out in…
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Time to envisage a new journey – all the way to the boardroom!
A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation. Recently on the weekly PRPOI chats, when I read out an audience question for…
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Importance of Internal Communications in these challenging times
In a world separated by a mere six degrees of separation, one would think that communicating effectively would not be a challenge. However, despite having multiple channels of communication, we find that people seldom talk to each other or communicate effectively. This often opens gates for ambiguities and leaves room for ‘guessing games.’ For organizations, the COVID-19 pandemic has only further underscored the importance of communicating proactively and effectively. With most of the workforce working from home, the constraints on physical connectivity have only increased, putting a strain on effective internal communication and hence necessitating the need to focus on how companies communicate with their internal stakeholders. What we do…
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Essentials to build a career, with fundamentals as a PR professional
Last week I had an excellent chat with good folks at PRPOI. Over sixteen years of working and transitioning from a communications professional to a Sales and Marketing person. If you ask me if I could do it all over again, would I do it the same way, I’d tell you mostly yes. Mostly because I would just learn the lessons quicker (don’t we all wish the same), work harder but yes, I would do it the same way. Here are the ten lessons learnt that I penned down during the week. These are the things I learnt from some amazing people I got to work with, some people who…
