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Recent Blogs

  • Globalize, Localize, Glocalize! December 21, 2020
  • Influencer Marketing: The Way Forward December 16, 2020
  • Time to envisage a new journey – all the way to the boardroom! November 26, 2020
  • Influencing the Influencer – Advocacy in PR November 17, 2020
  • Advocacy Essentials November 10, 2020
  • Public Relations

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020 /

    A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation.   Recently on the weekly PRPOI chats, when I read out an audience question for…

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    Harnessing the Drivers of Marketing Communication

    October 30, 2020
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    Mutual respect can lead to better stories

    September 27, 2020
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    Podcasting and PR

    September 23, 2020
  • Public Relations

    Importance of Internal Communications in these challenging times

    October 2, 2020 /

    In a world separated by a mere six degrees of separation, one would think that communicating effectively would not be a challenge. However, despite having multiple channels of communication, we find that people seldom talk to each other or communicate effectively. This often  opens gates for ambiguities and leaves room for ‘guessing games.’ For organizations, the COVID-19 pandemic has only further underscored the importance of communicating proactively and effectively. With most of the workforce working from home, the constraints on physical connectivity have only increased, putting a strain on effective internal communication and hence necessitating the need to focus on how companies communicate with their internal stakeholders. What we do…

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    Influencer_Marketing

    Influencer Marketing: The Way Forward

    September 30, 2020
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    Why PRPOI?

    September 11, 2020

    Globalize, Localize, Glocalize!

    December 21, 2020
  • PR_Professional
    Public Relations

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020 /

    Last week I had an excellent chat with good folks at PRPOI.  Over sixteen years of working and transitioning from a communications professional to a Sales and Marketing person. If you ask me if I could do it all over again, would I do it the same way, I’d tell you mostly yes. Mostly because I would just learn the lessons quicker (don’t we all wish the same), work harder but yes, I would do it the same way. Here are the ten lessons learnt that I penned down during the week. These are the things I learnt from some amazing people I got to work with, some people who…

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    Taming The Beast That Is Tech PR

    November 7, 2020

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    Importance of Internal Communications in these challenging times

    October 2, 2020
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