• About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Meta’s Fact-Check Farewell: Freedom or Fuel for Misinformation? January 17, 2025
  • Has the Pandemic Sheen Worn Off Healthcare PR? In two words: Not Really. January 17, 2025
  • Public Relations

    RFP Must-Dos for Brand Teams: Crafting Proposals that Drive Results

    November 18, 2024 /

    Everybody I know needs what I‘m selling – Calvin (Calvin & Hobbes) Yes Calvin, that’s true but how do you let everyone believe you have what they need? That’s where PR comes into play. And how do you get the best partner for your communication needs – why yes you release an RFP.  Let’s start by understanding what is an RFP. An RFP or Request For Proposal is a process and document needed to get bids for potential business requirements. It’s not unique to the PR industry and should typically outline a statement of requirements including but not limited to brand objectives, solutions sought, commercials and process details. But creating…

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    What does an internal audit at #PRPOI look like?

    April 13, 2021

    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023

    The “Public” of Public Affairs and the Leaf from the Futurist’s Diary

    July 13, 2024
  • Public Relations

    5 Skills that Communications Professionals Must Have to Succeed at Impact Storytelling

    November 18, 2023 /

    Typically, phrases like brand marketing and public relations have been associated with the corporate communications space – technology companies, large-scale startups, consumer brands, and the like. However, over the last few years, there has been an increasing appetite for these skills even in the social impact space. NGOs, CSR bodies, and other social impact organisations have realised the importance of building awareness around their causes, tailoring their communications to modern needs, and having a stakeholder-first approach towards public relations. In this fast-evolving space, impact communications can sometimes seem to stand at an impasse. The asks – from creating large-scale change to building community voices – are at odds with the…

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    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    Influencing the Influencer – Advocacy in PR

    November 17, 2020

    Sustainability & PR

    July 13, 2021
  • Public Relations

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023 /

    Proprietary planning framework launched by integrated Communications Consultancy Tute Consult  A comprehensive model aimed to ease planning for agencies and clients to be future-ready Mumbai, 10 March 2023:- Integrated Communications consultancy Tute Consult launches their proprietary planning framework – ’49 Touch Point playbook’©. Aimed to ease planning including all aspects of integrated communications and POEM’s (paid, owned, and earned media vehicles), this framework will be an open-source, free-to-use tool for agencies and clients. This initiative is supported by PRPOI, India’s largest PR community dedicated to upskilling. The Playbook is a detailed chart where one can create a communication roadmap by slotting key messaging statements, strategy, approach, and tools to accomplish…

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    Public Affairs: Building Business Resilience

    November 4, 2024
    Influencer_Marketing

    Influencer Marketing: The Way Forward

    September 30, 2020
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023

    Do you believe media is not dead?

    January 13, 2022

    Globalize, Localize, Glocalize!

    December 21, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    Should we define a new PR JD?

    June 6, 2024

    Influencing the Influencer – Advocacy in PR

    November 17, 2020
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

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    PR is Dead! Long Live PR!

    April 21, 2021

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    Now, CEOs walk the talk

    August 26, 2021
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