• Public Relations

    If You Care…Please Share!

    I have recently spent an amazing…and enlightening…3 months as the National President of the Women’s Indian Chamber of Commerce and Industry, collaborating with my Council members, 20 senior women professionals who are incredibly sharp and top of their game!  The “amazing” part has been the generosity of these professionals, who come from all areas of communications…public relations, corporate communications, journalism, digital marketing.  These seasoned professionals spend time in the middle of their busy work week to talk about how we could give back to our industry.  The “enlightening” part has been my own re-realization of the wealth of knowledge out there for women – aspiring leaders, students…and others, I might add…to take…

  • Public Relations

    International Women’s Day: Another marketing gimmick or what women want?

    Women don’t just need a day! They need the whole year and half the planet! Yes, we are ultimately occupying not just time, but space as well. In the battle for resources on our little blue planet spinning on its orbit around the sun, we need to understand that time, and space are both finite resources and not necessarily dispensed with fairly! Which also brings us to Public Relations and Women’s Day! What’s wrong with that you might ask? Well, nothing. Except how many times have we discussed our PR strategies for women’s day and how many of them are genuinely beneficial to women? If you are already shaking your…