Best PR practices from the world of Theatre The best practices come through trial and error. But the key is to learn from the process and avoid repeating mistakes. While there might be certain practices that are specific to a particular vertical, and others common to the entire industry, innovation remains the keyword for all. Public Relations is all about human relations – the psychology of interrelating with your different audiences – and a critical aspect of growing business. There are various social media tools nowadays to propel ways of communication. Today, along with traditional forms of outreach, we have to strategize for the social media tools as well, which…