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  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
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Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • I Traded a Corner Office for a Blank Page. Two Decades Later, Here’s the Project Report. September 4, 2026
  • Bridging Worlds: Lessons from Two Decades across Corporate Boardrooms, Agency Halls and the Entrepreneurial Fire. September 4, 2026
  • Your SEO Budget Got a Promotion. It’s Now Called “PR.” August 1, 2026
  • PR Budgets Are Rising. The Question Is: So What? August 1, 2026
  • We’ve Been in the Communications Business for Decades. So Why Are We Still Getting the Basics Wrong? June 25, 2026
  • Public Relations

    Taming The Beast That Is Tech PR

    November 7, 2020 /

    Let’s start by busting a myth – “Tech PR is not for me.” I have often heard this from multiple professionals over the last two years. As technology continues to become all pervasive, the Tech PR fraternity has also grown. Today, globally there are specialised deep tech PR firms, let alone firms which specialise in technology as a whole. Whether you work for a healthcare client or an agriculture client, disruption caused by technology and its benefits is a common conversation in all sectors. For example, stories around how Apollo Hospitals Enterprise Limited conducts robotic surgeries and the use of AI to enable medical practitioners to provide more personalized recommendations…

    read more
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