Public Relations Professionals Of India

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Recent Blogs

  • Are you pitch-slapping your way to clients? Stop, right now! June 27, 2022
  • Behave yourself, version 3.0 March 15, 2022
  • Data & Analytics is the box that still needs to ticked! February 21, 2022
  • Do you believe media is not dead? January 13, 2022
  • 2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect? January 12, 2022
  • Public Relations

    Importance of Internal Communications in these challenging times

    October 2, 2020 /

    In a world separated by a mere six degrees of separation, one would think that communicating effectively would not be a challenge. However, despite having multiple channels of communication, we find that people seldom talk to each other or communicate effectively. This often  opens gates for ambiguities and leaves room for ‘guessing games.’ For organizations, the COVID-19 pandemic has only further underscored the importance of communicating proactively and effectively. With most of the workforce working from home, the constraints on physical connectivity have only increased, putting a strain on effective internal communication and hence necessitating the need to focus on how companies communicate with their internal stakeholders. What we do…

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    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    Globalize, Localize, Glocalize!

    December 21, 2020

    Motherhood gifts us with the art of storytelling!

    May 10, 2021
  • Influencer_Marketing
    Public Relations

    Influencer Marketing: The Way Forward

    September 30, 2020 /

    As the world changes and moves to even more digital formats, one of the greatest pivots we have witnessed in these times has been the rise and rise of Influencer Marketing. As traditional media options shrink, Influencer Marketing and Outreach is gathering strength. In this new fragmented universe, where we all notice media and individuals vie for eyeballs, what is the future of Influencer marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate it? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. Witnessing participation from Pankhuri Harikrishnan, Founder Fetch Consulting, Jia…

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    What PR can Learn from Covid-19

    December 23, 2021
    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020

    Brand Journalism: Passing Fad or the next level of owned content?

    January 27, 2021
  • Podcast_&_PR
    Public Relations

    Podcasting and PR

    September 23, 2020 /

    6 things PR professionals must keep in mind while pitching to podcasts Podcast. The new buzz word in town. A medium that is being adopted by every influencer and leader today. Business owners, entrepreneurs, chefs, singers, teachers, youtubers, bloggers, actors and people from various other fields including you and me are the reason why this medium is growing at a rapid pace of 58% every year. Though not as popular as mainstream mediums like video or newspapers in India today, it is fast catching up and ranks as number 3 in the world as the preferred medium of media consumption. I strongly believe it is here to stay and will…

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    If You Care…Please Share!

    March 29, 2021

    PR is Dead! Long Live PR!

    April 21, 2021
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Panel Discussions: TMI?

    December 31, 2021

    PR is Dead! Long Live PR!

    April 21, 2021
    Podcast_&_PR

    Podcasting and PR

    September 23, 2020
  • PR_Professional
    Public Relations

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020 /

    Last week I had an excellent chat with good folks at PRPOI.  Over sixteen years of working and transitioning from a communications professional to a Sales and Marketing person. If you ask me if I could do it all over again, would I do it the same way, I’d tell you mostly yes. Mostly because I would just learn the lessons quicker (don’t we all wish the same), work harder but yes, I would do it the same way. Here are the ten lessons learnt that I penned down during the week. These are the things I learnt from some amazing people I got to work with, some people who…

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    Harnessing the Drivers of Marketing Communication

    October 30, 2020

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    PR is Dead! Long Live PR!

    April 21, 2021
  • Why_PRPOI?
    Public Relations

    Why PRPOI?

    September 11, 2020 /

    CFO to CEO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t and they stay? Best. ROI. Ever. As a professional, I was always keen on upskilling myself and learning about the next new thing. As a self-proclaimed one-woman army, it pretty much served my purpose. I was willing to share my knowledge to people who asked but it didn’t really matter to me whether they actually implemented it or not. This worked fine till I started my own company. The first couple of years were very tough for me as I had to unlearn my old way of…

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    prpoi_admin 0 Comments

    You May Also Like

    Influencer Marketing: The Way Forward

    December 16, 2020

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    Importance of Internal Communications in these challenging times

    October 2, 2020
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