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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023 /

    While 2022 was no less than a roller coaster ride for most of us in PR, we kind of expected this as the storm of covid settled and businesses opened in full swing. The year kicked-off with geo-political stress and inflationary pressure, though, later brought in renewed opportunities to do more than just business as usual, whilst bringing scope for new innovations. Talent identification and retention however both for brands and agencies remained a consistent challenge. With that let’s dive into what are some of the big PR predictions/trends for the year 2023. 1. Changing the narrative: Brands are working hard to build on ‘purpose-led’ communications and at a strategic…

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  • Public Relations

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022 /

    Seeking learnings from the very tough year of 2020, the PR industry was seen to bring in a renewed focus for itself in the year 2021 and this holds true both at the agency and corporate communications levels. Thanks to the exceptional talent and perseverance, new-age businesses to traditional corporates, hired communications specialist agencies, Head of PR/Comms as well as expanded teams and budgets, proving the fact that communications was slowly yet subtly turning as a powerful enabler for India Inc. As the world dabbles between hybrid worklife, lockdowns, and restrictions, here’s our prediction on what can be expected from the PR industry in redefining itself. Narratives to take centre…

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