Taking forward the discussion on the PRPOI panel discussion on sustainability and PR Sustainability can mean different things for different people. For organisations wanting to prove their sustainability credentials, the motivations could vary from wanting to attract ESG (Environment, Society and Governance) focused funding, to meeting compliance requirements, to attracting talent wanting to work with organisations that care about planet and purpose over profits. For grassroots organisations or brands wanting to encourage more sustainable living, success graduates from raising awareness levels, to shift perceptions to ultimately changing habits and behaviour. In this article, we’re going to focus on the latter. We’ll cover storytelling for corporate sustainability separately. Here’s how we…