Public Relations Professionals Of India

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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    Behave yourself, version 3.0

    March 15, 2022 /

    Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…

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    PR_Professional

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021
  • Public Relations

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022 /

    PR & CorpComm Industry went all out to support Brands and the Corporate world at large during the pandemic phase. Empirical data suggests that PR was the communication approach of choice and that it helped maintain buoyancy for brands. Encouraged by this, hopefully, 2022 should take us closer to the desired situation where CXO’s will publicly announce their (marriage) dependency on Public Relations industry to build brand and manage businesses. Till about a decade back, a core talent PR Industry professionals would demonstrate would be their networking skills and ability to build connections. Which is why, “I like meeting people” would be a common answer when asked as to why…

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    Advocacy Essentials

    November 10, 2020

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022
    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020
  • Public Relations

    Now, CEOs walk the talk

    August 26, 2021 /

    The Covid-19 pandemic has been an event of unprecedented proportion, for the world. Some have equated it to the second world war in terms of its impact on the planet. While the human cost and business losses are still being calculated, the psychological effect on people is beyond compare. Humans are social beings, and hence have found it extremely difficult to adjust to paradigm shifts like WFH and social distancing. On the work front as well, some dramatic changes took place. Instances such as job cuts, reduced salaries, reduced privacy – became commonplace. In this immensely fluid situation, the CEOs broadly responded in two ways: Short term and Long term.…

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    Brand Journalism: Passing Fad or the next level of owned content?

    January 27, 2021

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    Curtain Raiser on Theatre PR

    October 30, 2020
  • Public Relations

    Gender Diversity in PR

    March 5, 2021 /

    Gender diversity is rapidly gaining momentum across the globe where the corporate world is striving for equal representation of both genders as well as marginalised groups. But we cannot say the same for the Public Relations industry, where it is common knowledge that it is a woman-dominated profession, as a whole. The same goes for India too. According to the Bureau of Labor Statistics, although women hold 72.8 percent of public relations management jobs overall, only 10.7 percent of roles are held by those who are black, 3.1 percent by Asians, and 3.1 percent by Hispanics or Latinos. However, modern PR as we know it today started off on a…

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    Taming The Beast That Is Tech PR

    November 7, 2020

    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023

    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023
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