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6 PR trends that will reinvent the communications industry in 2023
While 2022 was no less than a roller coaster ride for most of us in PR, we kind of expected this as the storm of covid settled and businesses opened in full swing. The year kicked-off with geo-political stress and inflationary pressure, though, later brought in renewed opportunities to do more than just business as usual, whilst bringing scope for new innovations. Talent identification and retention however both for brands and agencies remained a consistent challenge. With that let’s dive into what are some of the big PR predictions/trends for the year 2023. 1. Changing the narrative: Brands are working hard to build on ‘purpose-led’ communications and at a strategic…
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Communication Industry: Three pillars that will make it to 2023 for the better.
The Communications industry is in an intriguing phase during the early years of this decade. If we look back, it’s been an era of change. Just the last 12 years have seen Websites, E-mail, Blogs, Search engines, Newsrooms, Issue based TV debates, Agenda based TV shouting matches, Reality shows, Talent hunts, Messengers, Text-based social media, 3G, Mobile wallets, Memes, Visual social media, Video social media, 4G, Video OTT, Music OTT, Everything OTT, Gaming, Immersive gaming, Augmented reality, Micro influencers, Social media campaigns, Elections being fought, influenced and won on Social media and messengers, Climate change, Blockchain, Cryptocurrencies and more (Phew !). It seems like everything has changed. And it feels…
