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Influencing the Influencer – Advocacy in PR
As the adage goes, “Change is the only constant” and change is beneficial, when it keeps pace with altering times, and as we all know time is one of the biggest game-changers. In context, therefore, the dynamic domains of advocacy and public relations also witnessed radical changes over the last two decades and continues to do so, even today, maybe with a much more accelerated pace than ever before. Speaking from a PR parlance, advocacy in itself, as well as, strategizing campaign outreach for advocacy has witnessed several paradigm shifts through all the bygone years. Wind the clock back 15 years – At that time, advocacy only meant liaising with…
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Advocacy Essentials
Interacting with Interest Group Media and Government In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy. A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with…
