• About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Meta’s Fact-Check Farewell: Freedom or Fuel for Misinformation? January 17, 2025
  • Has the Pandemic Sheen Worn Off Healthcare PR? In two words: Not Really. January 17, 2025
  • Public Relations

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023 /

    While 2022 was no less than a roller coaster ride for most of us in PR, we kind of expected this as the storm of covid settled and businesses opened in full swing. The year kicked-off with geo-political stress and inflationary pressure, though, later brought in renewed opportunities to do more than just business as usual, whilst bringing scope for new innovations. Talent identification and retention however both for brands and agencies remained a consistent challenge. With that let’s dive into what are some of the big PR predictions/trends for the year 2023. 1. Changing the narrative: Brands are working hard to build on ‘purpose-led’ communications and at a strategic…

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    Do you believe media is not dead?

    January 13, 2022
    PR_Professional

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020

    What does an internal audit at #PRPOI look like?

    April 13, 2021
  • Public Relations

    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021 /

    Unreal or ridiculous? Am I exaggerating? Oh sorry, let me first set the context. If you happen to be on a job hunt, then the unending number of interview rounds, could actually overwhelm you. And now you think I’m trying to look for a shortcut from hardwork! Really, may I turn around the tables and say how incompetent are the hiring teams in decision-making? How can one humanly need beyond 5-7 rounds to make up their minds and evaluate the talent they intend to hire or not.  Absolutely understand the need to evaluate talent across various functions, avoid any unconscious bias and ensure expectations are met, from various teams. Sometimes,…

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    Now, CEOs walk the talk

    August 26, 2021

    Beyond just Buzzwords: Real challenges awaiting corporate communications

    January 17, 2025

    The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape

    February 22, 2025
  • Public Relations

    Globalize, Localize, Glocalize!

    December 21, 2020 /

    Political liberalism and technological advancements have been providing a constant push to international trade, with businesses exploring and entering newer markets and servicing the aspirational needs of the new age consumers. It therefore is not surprising that more than one-fourth of the global production is exported, that too at a healthy incremental rate. The contribution of services in total exports is also heading north, indicating a behavioral shift in the international trade practices, and evolution of consumers. The world is witnessing an exponential growth in the consumption of international brands and services. A Euromonitor research states that consumers in developing countries are reevaluating their consumption habits, abandoning exaggerated materialism and…

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    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    Beyond just Buzzwords: Real challenges awaiting corporate communications

    January 17, 2025
  • Public Relations

    Influencer Marketing: The Way Forward

    December 16, 2020 /

    As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…

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    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022

    Should we define a new PR JD?

    June 6, 2024
  • Public Relations

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020 /

    A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation.   Recently on the weekly PRPOI chats, when I read out an audience question for…

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    If You Care…Please Share!

    March 29, 2021

    The “Public” of Public Affairs and the Leaf from the Futurist’s Diary

    July 13, 2024

    Globalize, Localize, Glocalize!

    December 21, 2020
  • Public Relations

    Influencing the Influencer – Advocacy in PR

    November 17, 2020 /

    As the adage goes, “Change is the only constant” and change is beneficial, when it keeps pace with altering times, and as we all know time is one of the biggest game-changers. In context, therefore, the dynamic domains of advocacy and public relations also witnessed radical changes over the last two decades and continues to do so, even today, maybe with a much more accelerated pace than ever before. Speaking from a PR parlance, advocacy in itself, as well as, strategizing campaign outreach for advocacy has witnessed several paradigm shifts through all the bygone years. Wind the clock back 15 years – At that time, advocacy only meant liaising with…

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    PR Insight: How To Crack Budget Stories?

    January 29, 2021

    5 Skills that Communications Professionals Must Have to Succeed at Impact Storytelling

    November 18, 2023

    The “Public” of Public Affairs and the Leaf from the Futurist’s Diary

    July 13, 2024
  • Public Relations

    Advocacy Essentials

    November 10, 2020 /

    Interacting with Interest Group Media and Government In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy.  A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with…

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    Curtain Raiser on Theatre PR

    October 30, 2020

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020
    Nuturing_Growth

    Building a team geared towards growth

    September 19, 2020
  • Public Relations

    Taming The Beast That Is Tech PR

    November 7, 2020 /

    Let’s start by busting a myth – “Tech PR is not for me.” I have often heard this from multiple professionals over the last two years. As technology continues to become all pervasive, the Tech PR fraternity has also grown. Today, globally there are specialised deep tech PR firms, let alone firms which specialise in technology as a whole. Whether you work for a healthcare client or an agriculture client, disruption caused by technology and its benefits is a common conversation in all sectors. For example, stories around how Apollo Hospitals Enterprise Limited conducts robotic surgeries and the use of AI to enable medical practitioners to provide more personalized recommendations…

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    Should we define a new PR JD?

    June 6, 2024
    Healthy_Ecosystem

    Mutual respect can lead to better stories

    September 27, 2020
  • Public Relations

    Harnessing the Drivers of Marketing Communication

    October 30, 2020 /

    As the world comes to a standstill, we gear up for newer technologies and effective mediums of communication that will spearhead PR Marketing and Communications. As we complete a decade as an independent Marcom company, we are energized to take on challenges. It has always been a learning experience to work with over 350+ clients for different campaigns across India. Here’s looking at our fundamentals that made us evolve with our businesses. A few of them we shared with you on the PRPOI live session and a few new insights that you can sink your teeth into: Power of Paid, Owned, Earned Platforms: PR, now is more beyond paid media…

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    You May Also Like

    Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report

    February 13, 2023

    From One-Off Fixer to Trusted Advisor: Building Lasting Influence for PR

    June 28, 2024

    Meta’s Fact-Check Farewell: Freedom or Fuel for Misinformation?

    January 17, 2025
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