Public Relations Professionals Of India

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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023 /

    While 2022 was no less than a roller coaster ride for most of us in PR, we kind of expected this as the storm of covid settled and businesses opened in full swing. The year kicked-off with geo-political stress and inflationary pressure, though, later brought in renewed opportunities to do more than just business as usual, whilst bringing scope for new innovations. Talent identification and retention however both for brands and agencies remained a consistent challenge. With that let’s dive into what are some of the big PR predictions/trends for the year 2023. 1. Changing the narrative: Brands are working hard to build on ‘purpose-led’ communications and at a strategic…

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    Influencing the Influencer – Advocacy in PR

    November 17, 2020

    Curtain Raiser on Theatre PR

    October 30, 2020
    Podcast_&_PR

    Podcasting and PR

    September 23, 2020
  • Public Relations

    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021 /

    Unreal or ridiculous? Am I exaggerating? Oh sorry, let me first set the context. If you happen to be on a job hunt, then the unending number of interview rounds, could actually overwhelm you. And now you think I’m trying to look for a shortcut from hardwork! Really, may I turn around the tables and say how incompetent are the hiring teams in decision-making? How can one humanly need beyond 5-7 rounds to make up their minds and evaluate the talent they intend to hire or not.  Absolutely understand the need to evaluate talent across various functions, avoid any unconscious bias and ensure expectations are met, from various teams. Sometimes,…

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    Do you believe media is not dead?

    January 13, 2022

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021
  • Public Relations

    Globalize, Localize, Glocalize!

    December 21, 2020 /

    Political liberalism and technological advancements have been providing a constant push to international trade, with businesses exploring and entering newer markets and servicing the aspirational needs of the new age consumers. It therefore is not surprising that more than one-fourth of the global production is exported, that too at a healthy incremental rate. The contribution of services in total exports is also heading north, indicating a behavioral shift in the international trade practices, and evolution of consumers. The world is witnessing an exponential growth in the consumption of international brands and services. A Euromonitor research states that consumers in developing countries are reevaluating their consumption habits, abandoning exaggerated materialism and…

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    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022

    ‘49 TOUCH-POINT Playbook’©

    March 10, 2023

    Gender Diversity in PR

    March 5, 2021
  • Public Relations

    Influencer Marketing: The Way Forward

    December 16, 2020 /

    As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…

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    What does an internal audit at #PRPOI look like?

    April 13, 2021
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    Mutual respect can lead to better stories

    September 27, 2020
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    Building a team geared towards growth

    September 19, 2020
  • Public Relations

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020 /

    A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation.   Recently on the weekly PRPOI chats, when I read out an audience question for…

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    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022

    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021
  • Public Relations

    Influencing the Influencer – Advocacy in PR

    November 17, 2020 /

    As the adage goes, “Change is the only constant” and change is beneficial, when it keeps pace with altering times, and as we all know time is one of the biggest game-changers. In context, therefore, the dynamic domains of advocacy and public relations also witnessed radical changes over the last two decades and continues to do so, even today, maybe with a much more accelerated pace than ever before. Speaking from a PR parlance, advocacy in itself, as well as, strategizing campaign outreach for advocacy has witnessed several paradigm shifts through all the bygone years. Wind the clock back 15 years – At that time, advocacy only meant liaising with…

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    Advocacy Essentials

    November 10, 2020

    Behave yourself, version 3.0

    March 15, 2022

    Sustainability & PR

    July 13, 2021
  • Public Relations

    Advocacy Essentials

    November 10, 2020 /

    Interacting with Interest Group Media and Government In India, as in many other developing countries, one of the key driving forces has been that of inclusive growth. Other factors like the changing relationships between the government and the regulator and the question of basic independence of the regulator has also brought about a sea change in the Advocacy landscape. In this new milieu, the big question is: how can industry remain a significant partner in furthering the growth of the economy.  A corporation’s socio-political environment can affect its profitability, growth, and, in extreme cases, its very survival. Not surprisingly, corporations have established Advocacy—often an extension of existing public relations—to deal with…

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    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021

    How to design a compelling sustainability campaign?

    July 14, 2021
  • Public Relations

    Taming The Beast That Is Tech PR

    November 7, 2020 /

    Let’s start by busting a myth – “Tech PR is not for me.” I have often heard this from multiple professionals over the last two years. As technology continues to become all pervasive, the Tech PR fraternity has also grown. Today, globally there are specialised deep tech PR firms, let alone firms which specialise in technology as a whole. Whether you work for a healthcare client or an agriculture client, disruption caused by technology and its benefits is a common conversation in all sectors. For example, stories around how Apollo Hospitals Enterprise Limited conducts robotic surgeries and the use of AI to enable medical practitioners to provide more personalized recommendations…

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    Looking to get back to a corporate job, are we?

    March 6, 2021

    Influencing the Influencer – Advocacy in PR

    November 17, 2020

    Curtain Raiser on Theatre PR

    October 30, 2020
  • Public Relations

    Harnessing the Drivers of Marketing Communication

    October 30, 2020 /

    As the world comes to a standstill, we gear up for newer technologies and effective mediums of communication that will spearhead PR Marketing and Communications. As we complete a decade as an independent Marcom company, we are energized to take on challenges. It has always been a learning experience to work with over 350+ clients for different campaigns across India. Here’s looking at our fundamentals that made us evolve with our businesses. A few of them we shared with you on the PRPOI live session and a few new insights that you can sink your teeth into: Power of Paid, Owned, Earned Platforms: PR, now is more beyond paid media…

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    Panel Discussions: TMI?

    December 31, 2021

    PR Insight: How To Crack Budget Stories?

    January 29, 2021

    If You Care…Please Share!

    March 29, 2021
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