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What PR can Learn from Covid-19
As I write this blog, Omnicron is making firm inroads across the globe. It’s replaced its predecessor Delta as a variant of concern and is now ready for a round trip ensuring widespread panic and lockdowns. Like all the variants of Covid-19, it gets front page news, brilliant social media and is more famous than anything that happened before it. Just like the virus, if you as a PR professional are taking the New Year- New Me hustle seriously then it’s time to learn a few things from our friend Covid-19. It’s a virus for sure, but it’s still got real time lessons for all of us to learn from…
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Curtain Raiser on Theatre PR
Best PR practices from the world of Theatre The best practices come through trial and error. But the key is to learn from the process and avoid repeating mistakes. While there might be certain practices that are specific to a particular vertical, and others common to the entire industry, innovation remains the keyword for all. Public Relations is all about human relations – the psychology of interrelating with your different audiences – and a critical aspect of growing business. There are various social media tools nowadays to propel ways of communication. Today, along with traditional forms of outreach, we have to strategize for the social media tools as well, which…