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Strategy calls for strategy communication
After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to take off, and the easiest recipe for this is to forget your own people when communicating the strategy. This serious mistake is still, unfortunately, and based on my experience, a common failure in many organizations. From the comms agency perspective, strategy communication is one of the most asked services we right now have – almost regardless of the geographical market where the client is operating. To discuss this, the Founders and Partners of…
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PR Insight: How To Crack Budget Stories?
Budget stories: We all agree this is the first stress point of the year for the PR & media community. After a turbulent year, this budget will see high strung responses from all sectors. This is also the time you are warned about DND (do not disturb) posts from journalists and most PR approaches are met with (love or hate) strong reactions. However, this year we want to aim at changing the narrative. So, we reached out to the strong voices in the communications industry and sourced insights that you can use to help make your quotes more relevant for the media and plan the best approach for the coveted…
