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Behave yourself, version 3.0
Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…
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PR Lessons on How Not to Handle a Pandemic
This is not a political blogpost, but a one written out of purely professional interest! As a PR Professional I have currently seen a slew of negative press, social media memes and general frustration with the way India’s monster second wave is being handled. It’s been a lesson for any well honed PR Person on ‘How Not to Handle Public Perception’. So here are my two bits on how this reputation management disaster can be addressed. Communicate: People want to know that the people in charge are doing something! In a time of panic, people want to know that there is someone at the helm of affairs, taking change and…
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Gender Diversity in PR
Gender diversity is rapidly gaining momentum across the globe where the corporate world is striving for equal representation of both genders as well as marginalised groups. But we cannot say the same for the Public Relations industry, where it is common knowledge that it is a woman-dominated profession, as a whole. The same goes for India too. According to the Bureau of Labor Statistics, although women hold 72.8 percent of public relations management jobs overall, only 10.7 percent of roles are held by those who are black, 3.1 percent by Asians, and 3.1 percent by Hispanics or Latinos. However, modern PR as we know it today started off on a…
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Time to envisage a new journey – all the way to the boardroom!
A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation. Recently on the weekly PRPOI chats, when I read out an audience question for…
