Public Relations Professionals Of India

  • Home
  • Blog
  • Events
  • Home
  • Blog
  • Events

Recent Blogs

  • Are you pitch-slapping your way to clients? Stop, right now! June 27, 2022
  • Behave yourself, version 3.0 March 15, 2022
  • Data & Analytics is the box that still needs to ticked! February 21, 2022
  • Do you believe media is not dead? January 13, 2022
  • 2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect? January 12, 2022
  • Public Relations

    Behave yourself, version 3.0

    March 15, 2022 /

    Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…

    read more
    prpoi_admin 0 Comments

    You May Also Like

    Importance of Internal Communications in these challenging times

    October 2, 2020

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022

    IWD: The Day After

    March 9, 2021
  • Public Relations

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021 /

    This is not a political blogpost, but a one written out of purely professional interest! As a PR Professional I have currently seen a slew of negative press, social media memes and general frustration with the way India’s monster second wave is being handled. It’s been a lesson for any well honed PR Person on ‘How Not to Handle Public Perception’. So here are my two bits on how this reputation management disaster can be addressed. Communicate: People want to know that the people in charge are doing something! In a time of panic, people want to know that there is someone at the helm of affairs, taking change and…

    read more
    prpoi_admin 0 Comments

    You May Also Like

    Looking to get back to a corporate job, are we?

    March 6, 2021
    PR_Professional

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020

    Curtain Raiser on Theatre PR

    October 30, 2020
  • Public Relations

    Gender Diversity in PR

    March 5, 2021 /

    Gender diversity is rapidly gaining momentum across the globe where the corporate world is striving for equal representation of both genders as well as marginalised groups. But we cannot say the same for the Public Relations industry, where it is common knowledge that it is a woman-dominated profession, as a whole. The same goes for India too. According to the Bureau of Labor Statistics, although women hold 72.8 percent of public relations management jobs overall, only 10.7 percent of roles are held by those who are black, 3.1 percent by Asians, and 3.1 percent by Hispanics or Latinos. However, modern PR as we know it today started off on a…

    read more
    prpoi_admin 0 Comments

    You May Also Like

    Harnessing the Drivers of Marketing Communication

    October 30, 2020

    2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?

    January 12, 2022

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021
  • Public Relations

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020 /

    A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation.   Recently on the weekly PRPOI chats, when I read out an audience question for…

    read more
    prpoi_admin 0 Comments

    You May Also Like

    PRPOI: Inspiring Quotes from Women in Communication & Media

    March 8, 2021

    Are you pitch-slapping your way to clients? Stop, right now!

    June 27, 2022

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021
Contact Us: prpoi.update@gmail.com
Ashe Theme by WP Royal.