• About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Meta’s Fact-Check Farewell: Freedom or Fuel for Misinformation? January 17, 2025
  • Has the Pandemic Sheen Worn Off Healthcare PR? In two words: Not Really. January 17, 2025
  • Public Relations

    Communication Industry: Three pillars that will make it to 2023 for the better.

    October 1, 2022 /

    The Communications industry is in an intriguing phase during the early years of this decade. If we look back, it’s been an era of change. Just the last 12 years have seen Websites, E-mail, Blogs, Search engines, Newsrooms, Issue based TV debates, Agenda based TV shouting matches, Reality shows, Talent hunts, Messengers, Text-based social media, 3G, Mobile wallets, Memes, Visual social media, Video social media, 4G, Video OTT, Music OTT, Everything OTT, Gaming, Immersive gaming, Augmented reality, Micro influencers, Social media campaigns, Elections being fought, influenced and won on Social media and messengers, Climate change, Blockchain, Cryptocurrencies and more (Phew !). It seems like everything has changed. And it feels…

    read more
    prpoi_admin 0 Comments

    You May Also Like

    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021

    Beyond just Buzzwords: Real challenges awaiting corporate communications

    January 17, 2025

    Gender Diversity in PR

    March 5, 2021
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    prpoi_admin 1 Comment

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    Motherhood gifts us with the art of storytelling!

    May 10, 2021

    What does an internal audit at #PRPOI look like?

    April 13, 2021

    Public Affairs: Building Business Resilience

    November 4, 2024
  • Public Relations

    Panel Discussions: TMI?

    December 31, 2021 /

    The last two years have been an eye opener on PR for a lot of professionals in the brand and marketing world which includes PR. While marketing teams realized the credibility and depth that PR can bring to the conversations, PR teams across the country realized the power that lay in their hands that could effectively showcase the gravity of a situation with nuance while protecting and sometimes building a reputation. Powerful stuff, right? While we traveled this path which was new for some and an incredible revelation for others, industry professionals came together as a community and helped each other upskill along the way. PRPOI has been at the…

    read more
    prpoi_admin 0 Comments

    You May Also Like

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022

    The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape

    February 22, 2025

    Rise of consumer activism – PR boon or bane

    April 29, 2024
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