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Communication Industry: Three pillars that will make it to 2023 for the better.
The Communications industry is in an intriguing phase during the early years of this decade. If we look back, it’s been an era of change. Just the last 12 years have seen Websites, E-mail, Blogs, Search engines, Newsrooms, Issue based TV debates, Agenda based TV shouting matches, Reality shows, Talent hunts, Messengers, Text-based social media, 3G, Mobile wallets, Memes, Visual social media, Video social media, 4G, Video OTT, Music OTT, Everything OTT, Gaming, Immersive gaming, Augmented reality, Micro influencers, Social media campaigns, Elections being fought, influenced and won on Social media and messengers, Climate change, Blockchain, Cryptocurrencies and more (Phew !). It seems like everything has changed. And it feels…
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Hiring a PR Agency Does Not Make You Famous!
So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…
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Panel Discussions: TMI?
The last two years have been an eye opener on PR for a lot of professionals in the brand and marketing world which includes PR. While marketing teams realized the credibility and depth that PR can bring to the conversations, PR teams across the country realized the power that lay in their hands that could effectively showcase the gravity of a situation with nuance while protecting and sometimes building a reputation. Powerful stuff, right? While we traveled this path which was new for some and an incredible revelation for others, industry professionals came together as a community and helped each other upskill along the way. PRPOI has been at the…
