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RFP Must-Dos for Brand Teams: Crafting Proposals that Drive Results
Everybody I know needs what I‘m selling – Calvin (Calvin & Hobbes) Yes Calvin, that’s true but how do you let everyone believe you have what they need? That’s where PR comes into play. And how do you get the best partner for your communication needs – why yes you release an RFP. Let’s start by understanding what is an RFP. An RFP or Request For Proposal is a process and document needed to get bids for potential business requirements. It’s not unique to the PR industry and should typically outline a statement of requirements including but not limited to brand objectives, solutions sought, commercials and process details. But creating…
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2022 to be the ‘ Year of Redefining PR industry’ What changes can we expect?
Seeking learnings from the very tough year of 2020, the PR industry was seen to bring in a renewed focus for itself in the year 2021 and this holds true both at the agency and corporate communications levels. Thanks to the exceptional talent and perseverance, new-age businesses to traditional corporates, hired communications specialist agencies, Head of PR/Comms as well as expanded teams and budgets, proving the fact that communications was slowly yet subtly turning as a powerful enabler for India Inc. As the world dabbles between hybrid worklife, lockdowns, and restrictions, here’s our prediction on what can be expected from the PR industry in redefining itself. Narratives to take centre…
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PR is Dead! Long Live PR!
A collection of thoughts from the Industry, this National PR Day, as we look to check on doomsayers and look ahead with optimism! It feels like strange times, doesn’t it? The PR Industry has survived more than a year of the unprecedented global crisis. Yet, we are also seeing a word where PR is having to change its very definition to survive…is it a slow death, or evolution? In this year, there have been many learnings, many setbacks, and much evolution for the PR industry itself. As we manage remote working, shaky economies, worried brands, and a shrinking media universe, what is the way forward for the PR industry? Is…
