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Recent Blogs

  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    Importance of Internal Communications in these challenging times

    October 2, 2020 /

    In a world separated by a mere six degrees of separation, one would think that communicating effectively would not be a challenge. However, despite having multiple channels of communication, we find that people seldom talk to each other or communicate effectively. This often  opens gates for ambiguities and leaves room for ‘guessing games.’ For organizations, the COVID-19 pandemic has only further underscored the importance of communicating proactively and effectively. With most of the workforce working from home, the constraints on physical connectivity have only increased, putting a strain on effective internal communication and hence necessitating the need to focus on how companies communicate with their internal stakeholders. What we do…

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    Healthy_Ecosystem

    Mutual respect can lead to better stories

    September 27, 2020

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022

    Advocacy Essentials

    November 10, 2020
  • Nuturing_Growth
    Public Relations

    Building a team geared towards growth

    September 19, 2020 /

    “The new normal”, are probably the three most despicable words in the last couple of months. But reality check tells us that the world we knew, is not going to be the same place anymore. The planet after this long-holiday will be coming out in a new avatar. And this is the sign for all of us to evaluate and plan a better future for building our teams. Collaborate to contribute better and let your teams know that this too shall pass! Keep it Simple Silly Yes, go back to the basics. Stay connected, talk often, understand their personal circumstances and maybe time to instil little more empathy across the…

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    Telling the Environmental, Social, and Governance narrative, authentically.

    July 21, 2021

    5 things you must know if you want to work with a PR boutique firms

    October 9, 2021

    One-night stands vs Dating in the world of hiring

    October 26, 2021
  • PR_Professional
    Public Relations

    Essentials to build a career, with fundamentals as a PR professional

    September 14, 2020 /

    Last week I had an excellent chat with good folks at PRPOI.  Over sixteen years of working and transitioning from a communications professional to a Sales and Marketing person. If you ask me if I could do it all over again, would I do it the same way, I’d tell you mostly yes. Mostly because I would just learn the lessons quicker (don’t we all wish the same), work harder but yes, I would do it the same way. Here are the ten lessons learnt that I penned down during the week. These are the things I learnt from some amazing people I got to work with, some people who…

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    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023

    Harnessing the Drivers of Marketing Communication

    October 30, 2020
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