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  • ‘49 TOUCH-POINT Playbook’© March 10, 2023
  • This women’s day, let just strive to be ordinary. But resilient. March 7, 2023
  • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report February 13, 2023
  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Public Relations

    Data & Analytics is the box that still needs to ticked!

    February 21, 2022 /

    PR & CorpComm Industry went all out to support Brands and the Corporate world at large during the pandemic phase. Empirical data suggests that PR was the communication approach of choice and that it helped maintain buoyancy for brands. Encouraged by this, hopefully, 2022 should take us closer to the desired situation where CXO’s will publicly announce their (marriage) dependency on Public Relations industry to build brand and manage businesses. Till about a decade back, a core talent PR Industry professionals would demonstrate would be their networking skills and ability to build connections. Which is why, “I like meeting people” would be a common answer when asked as to why…

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