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PR in the Intelligence Economy: From Storytellers to Strategic Power Centers
Artificial intelligence is no longer a look good tool but the infrastructure shaping how narratives are created, distributed, challenged, and believed – every single day. In this AI-first world, PR has evolved into a strategic nerve center that influences reputation, risk, and revenue at the highest levels of organisations. The public relations industry is indeed poised for its most profound transformation since the advent of AI and it’s just the opening chapter of a much larger story. The Acceleration of AI in PR The adoption curve of AI in communications has been nothing short of exponential. Those of us who have been in this industry for over 20 years can’t…
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The Future of PR: Alive, Evolving, and More Human Than Ever
I almost wrote “PR is Dead!” but by the next morning I realised how wrong that was. After more than 25 years in this industry, I’ve watched public relations transform into one of the most dynamic and adaptive fields out there. From the days of explaining to clients what PR even meant, to now drafting content with AI tools like ChatGPT, the landscape has shifted dramatically. Yet one thing hasn’t changed: convincing clients they need authentic, newsworthy story angles. PR is alive and evolving because people are evolving. The “Public” has fragmented into micro-communities, and “Relations” have been reshaped by social platforms and post-Covid behaviour. Stories still need to be…
