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Recent Blogs

  • PRPOI: Inspiring Quotes from Women in Communication & Media March 8, 2021
  • International Women’s Day: Another marketing gimmick or what women want? March 7, 2021
  • Looking to get back to a corporate job, are we? March 6, 2021
  • Gender Diversity in PR March 5, 2021
  • PR Insight: How To Crack Budget Stories? January 29, 2021
  • Public Relations

    Influencer Marketing: The Way Forward

    December 16, 2020 /

    As the world changes and moves to digital formats, one of the greatest pivots that we have witnessed in these times is the rise and rise of ‘Influencer Marketing’. As we witness the shrinking of traditional media options, there is a growing trend of ‘Influencer Marketing and Outreach’. In this new fragmented universe, where media and individuals are vying for eyeballs, what is the future of Influencer Marketing? Will it be the new way brands communicate with consumers? How will the Public Relations Industry navigate through this? These were some of the questions raised in the PRPOI Live discussion on the subject of Influencer Marketing. With panelists Pankhuri Harikrishnan, Founder…

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    Building a team geared towards growth

    September 19, 2020

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    Taming The Beast That Is Tech PR

    November 7, 2020
  • Public Relations

    Taming The Beast That Is Tech PR

    November 7, 2020 /

    Let’s start by busting a myth – “Tech PR is not for me.” I have often heard this from multiple professionals over the last two years. As technology continues to become all pervasive, the Tech PR fraternity has also grown. Today, globally there are specialised deep tech PR firms, let alone firms which specialise in technology as a whole. Whether you work for a healthcare client or an agriculture client, disruption caused by technology and its benefits is a common conversation in all sectors. For example, stories around how Apollo Hospitals Enterprise Limited conducts robotic surgeries and the use of AI to enable medical practitioners to provide more personalized recommendations…

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    Harnessing the Drivers of Marketing Communication

    October 30, 2020

    International Women’s Day: Another marketing gimmick or what women want?

    March 7, 2021

    Influencing the Influencer – Advocacy in PR

    November 17, 2020
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