• About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Meta’s Fact-Check Farewell: Freedom or Fuel for Misinformation? January 17, 2025
  • Has the Pandemic Sheen Worn Off Healthcare PR? In two words: Not Really. January 17, 2025
  • Public Relations

    RFP Must-Dos for Brand Teams: Crafting Proposals that Drive Results

    November 18, 2024 /

    Everybody I know needs what I‘m selling – Calvin (Calvin & Hobbes) Yes Calvin, that’s true but how do you let everyone believe you have what they need? That’s where PR comes into play. And how do you get the best partner for your communication needs – why yes you release an RFP.  Let’s start by understanding what is an RFP. An RFP or Request For Proposal is a process and document needed to get bids for potential business requirements. It’s not unique to the PR industry and should typically outline a statement of requirements including but not limited to brand objectives, solutions sought, commercials and process details. But creating…

    read more
    prpoi_admin 0 Comments

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    Beyond just Buzzwords: Real challenges awaiting corporate communications

    January 17, 2025

    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021

    Sustainability & PR

    July 13, 2021
  • Public Relations

    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022 /

    So you hired a PR Agency? You were excited and expected you or your brand to be plastered on the front pages of the media in the next few days. Unfortunately, it didn’t happen! You waited, as they asked for time! You waited some more and then you saw very little results and then you took an executive decision and fired them! Then you hired another PR agency! This time with better credentials and also at a cost reduction of 10%. Then you went through the entire process again. It’s not them, my friend, it’s you. As a stakeholder in your company’s or your personal reputation management, your job is…

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    prpoi_admin 1 Comment

    You May Also Like

    How Well Do You Know Your Client?

    February 8, 2025

    This women’s day, let just strive to be ordinary. But resilient.

    March 7, 2023

    Telling the Environmental, Social, and Governance narrative, authentically.

    July 21, 2021
  • Public Relations

    Are you pitch-slapping your way to clients? Stop, right now!

    June 27, 2022 /

    Hey readers, do you want to know how to generate publicity without spending money? If yes, get in touch with us. I am sharing our credentials here for your reference. If you read the above paragraph wondering what the hell is this, know that I have just pitch-slapped you. Did it hurt? I am sure it did. It hurt because you did not come here to read a sales pitch. You came here to read an article about business development and how to avoid the pitfalls of sending a blind pitch to your target customers. Pitch-slapping is when you send a sales pitch to somebody you just connected with (or…

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    prpoi_admin 1 Comment

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    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020

    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023
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    Influencer Marketing: The Way Forward

    September 30, 2020
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