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  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
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  • Public Relations

    Regret to inform that you are not shortlisted (After 18 rounds!)

    July 20, 2021 /

    Unreal or ridiculous? Am I exaggerating? Oh sorry, let me first set the context. If you happen to be on a job hunt, then the unending number of interview rounds, could actually overwhelm you. And now you think I’m trying to look for a shortcut from hardwork! Really, may I turn around the tables and say how incompetent are the hiring teams in decision-making? How can one humanly need beyond 5-7 rounds to make up their minds and evaluate the talent they intend to hire or not.  Absolutely understand the need to evaluate talent across various functions, avoid any unconscious bias and ensure expectations are met, from various teams. Sometimes,…

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  • Public Relations

    Looking to get back to a corporate job, are we?

    March 6, 2021 /

    Someone asked ‘did you match the keywords on your resume to the job description?’. I said, ‘hell no, I’m no Google (no offence). And how am I to showcase my creativity as a communicator? They all unanimously said ‘keep quiet and just match the keywords’. So, I did that. Did I get the job? Oh no hold on, there was more. Then someone said, ‘girl this is too much content, please rework’! I said, ‘but this matches exactly to the job description that I just got’! They said, ‘come on get smarter, make it shorter, no one has the attention span’. I was like, ‘seriously it’s a senior role, shouldn’t…

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