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Recent Blogs

  • 6 PR trends that will reinvent the communications industry in 2023 January 5, 2023
  • Communication Industry: Three pillars that will make it to 2023 for the better. October 1, 2022
  • Hiring a PR Agency Does Not Make You Famous! August 21, 2022
  • Are you pitch-slapping your way to clients? Stop, right now! June 27, 2022
  • Behave yourself, version 3.0 March 15, 2022
  • Public Relations

    One-night stands vs Dating in the world of hiring

    October 26, 2021 /

    If your conversation starts with “How come hiring has become….”…stop right there…. There is no answer! The words “hiring” or “I am looking for the right person for the job” or “you know someone who will fit the bill?” are so common these days, that that you will inadvertently end up eavesdropping on while casually passing through a corridor or while sipping coffee at a Starbucks… And, unlike previous talent crunches, this one is industry agnostic! Now, there is a certain economics at play here with the demand and supply of talent being tested for their elasticity – be it in terms of money, skills, or willingness on both sides.…

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  • Public Relations

    Globalize, Localize, Glocalize!

    December 21, 2020 /

    Political liberalism and technological advancements have been providing a constant push to international trade, with businesses exploring and entering newer markets and servicing the aspirational needs of the new age consumers. It therefore is not surprising that more than one-fourth of the global production is exported, that too at a healthy incremental rate. The contribution of services in total exports is also heading north, indicating a behavioral shift in the international trade practices, and evolution of consumers. The world is witnessing an exponential growth in the consumption of international brands and services. A Euromonitor research states that consumers in developing countries are reevaluating their consumption habits, abandoning exaggerated materialism and…

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