December 2016

  • December 2016,  Public Relations

    PR is Dead! Long Live PR!

    A collection of thoughts from the Industry, this National PR Day, as we look to check on doomsayers and look ahead with optimism! It feels like strange times, doesn’t it? The PR Industry has survived more than a year of the unprecedented global crisis. Yet, we are also seeing a word where PR is having to change its very definition to survive…is it a slow death, or evolution? In this year, there have been many learnings, many setbacks, and much evolution for the PR industry itself. As we manage remote working, shaky economies, worried brands, and a shrinking media universe, what is the way forward for the PR industry? Is…