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  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • Measuring PR Beyond Media Mentions: ROI, Domain Authority, and Brand Equity September 16, 2025
  • And how are you slaying Communications when Over 40: Power Skills, Global Edition (With Bots Included), maybe! August 31, 2025
  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Public Relations

    Behave yourself, version 3.0

    March 15, 2022 /

    Isn’t this brilliant? In the age of us (humans) building satellites like our ancestors did farming, we still need to discuss how Corporate Communication professionals should behave with their agencies?! Wow, long-winding sentence to begin with. Let me nudge you a little more, why not! With our extended capability to buy land on other planets or acceptance to write thesis around ‘empathy’, do we need awareness on how to respect our external partner agencies? These are not whimsical statements, but very pertinent behavior styles, often noticed. Corporate Communications is critical for an organization to build strong pillars of effective storytelling and desirable reputation – this has been strengthened far more,…

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    6 PR trends that will reinvent the communications industry in 2023

    January 5, 2023

    Taming The Beast That Is Tech PR

    November 7, 2020

    And how are you slaying Communications when Over 40: Power Skills, Global Edition (With Bots Included), maybe!

    August 31, 2025
  • Public Relations

    PR Lessons on How Not to Handle a Pandemic

    May 7, 2021 /

    This is not a political blogpost, but a one written out of purely professional interest! As a PR Professional I have currently seen a slew of negative press, social media memes and general frustration with the way India’s monster second wave is being handled. It’s been a lesson for any well honed PR Person on ‘How Not to Handle Public Perception’. So here are my two bits on how this reputation management disaster can be addressed. Communicate: People want to know that the people in charge are doing something! In a time of panic, people want to know that there is someone at the helm of affairs, taking change and…

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    Hiring a PR Agency Does Not Make You Famous!

    August 21, 2022

    PR is Dead! Long Live PR!

    April 21, 2021

    Now, CEOs walk the talk

    August 26, 2021
  • Public Relations

    Gender Diversity in PR

    March 5, 2021 /

    Gender diversity is rapidly gaining momentum across the globe where the corporate world is striving for equal representation of both genders as well as marginalised groups. But we cannot say the same for the Public Relations industry, where it is common knowledge that it is a woman-dominated profession, as a whole. The same goes for India too. According to the Bureau of Labor Statistics, although women hold 72.8 percent of public relations management jobs overall, only 10.7 percent of roles are held by those who are black, 3.1 percent by Asians, and 3.1 percent by Hispanics or Latinos. However, modern PR as we know it today started off on a…

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    Public Affairs: Building Business Resilience

    November 4, 2024

    Behave yourself, version 3.0

    March 15, 2022

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020
  • Public Relations

    Time to envisage a new journey – all the way to the boardroom!

    November 26, 2020 /

    A communicator’s purpose used to be straightforward enough. Be it at a PR agency or at a Corporate organisation, a communicator had to ensure impactful visibility for the client/brand through various conversations. However, in the last few years (maybe 5?) there has been a change in how a communicator is now viewed. Rather the role of a communications professional now comes embedded with innumerable unseen layers. Today more than ever Leadership teams acknowledge the successful impact of a communication campaign on the behaviours of the people around, with a focus on building and protecting reputation.   Recently on the weekly PRPOI chats, when I read out an audience question for…

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    The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape

    February 22, 2025

    5 Easy Strategies to embark on Your Professional PR journey

    August 24, 2021

    Taming The Beast That Is Tech PR

    November 7, 2020
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