• About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Public Relations Professionals Of India

  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events
  • About Us
  • Blog
  • Surveys
    • PR Agency Salary Survey Report – 2025
    • Wizikey and PRPOI unveil the 2023 edition of the “State of PR and Comms” Report
  • Events

Recent Blogs

  • Measuring PR Beyond Media Mentions: ROI, Domain Authority, and Brand Equity September 16, 2025
  • And how are you slaying Communications when Over 40: Power Skills, Global Edition (With Bots Included), maybe! August 31, 2025
  • PR Agency Salary Survey Report – 2025 March 18, 2025
  • The Rise and Fall of the Social Media Influencer: A Changing Digital Landscape February 22, 2025
  • How Well Do You Know Your Client? February 8, 2025
  • Public Relations

    Should we define a new PR JD?

    June 6, 2024 /

    It’s 2024, a new year with a new outlook and a lot has changed in terms of approach, audience, mandates, and expectations. Today, PR is not just about storytelling or managing media, but it is pretty much defining and establishing narratives, it is the heart and center of a campaign. Expectations are no longer restricted to brand awareness but slowly have gone towards generating effective ROI, especially with the lines of marketing and PR being blurred now. Add to this, technology and digital disruption, inflation, talent and skillset challenges there is a massive shift being seen which has revived our profession. Does this mean our profiles have changed? Is it…

    read more
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