I almost wrote “PR is Dead!” but by the next morning I realised how wrong that was. After more than 25 years in this industry, I’ve watched public relations transform into one of the most dynamic and adaptive fields out there. From the days of explaining to clients what PR even meant, to now drafting content with AI tools like ChatGPT, the landscape has shifted dramatically. Yet one thing hasn’t changed: convincing clients they need authentic, newsworthy story angles. PR is alive and evolving because people are evolving. The “Public” has fragmented into micro-communities, and “Relations” have been reshaped by social platforms and post-Covid behaviour. Stories still need to be…